The Greenville News Media Group Announces Local Advertising Relationship with Yahoo!
January 26, 2011
GREENVILLE, SC and SUNNYVALE, CA – January 26, 2011 – The Greenville News Media Group today launched a local advertising relationship with Yahoo! that brings together The Greenville News’ brands, media sales expertise and leading website audiences with Yahoo!’s scale, online audience targeting capabilities and display advertising expertise. The Greenville News Media Group will offer Yahoo! digital inventory as part of their local advertising solutions. As a result, local advertisers will benefit from expanded digital reach and enhanced audience targeting capabilities based on geography, user demographics, interests and more against that expanded audience. This alliance combines The Greenville News’ credible local brands and multimedia sales and marketing expertise with the powerful digital brand credibility and audience of Yahoo!. The new relationship will allow The Greenville News’ audience solutions capabilities to reach up to 91 percent of Greenville-area Internet users with GreenvilleOnline.com and Yahoo!.
“We are all about creating audience solutions that drive results for our advertising clients,” said Greenville News Media Group Publisher Steve Brandt. “The Yahoo! partnership further enhances our core strength of delivering more customers to the doors of local businesses. We are delighted to join forces with Yahoo! to help Greenville business grow.”
“Local advertising continues to be an important area of focus for us, and Yahoo! is committed to helping local businesses reach high quality target audiences,” said Lem Lloyd, vice president channel sales, Yahoo! Americas. “This relationship significantly expands our local offerings and gives advertisers the technology and scale they need to reach their consumers online.”
The Greenville News Media Group is a multi-media company with a suite of advertising and marketing products and services. Led by The Greenville News and GreenvilleOnline.com, The Greenville News Media Group delivers solutions to serve targeted audience and specific advertisers. Our product line includes newspapers, magazines, Web sites, niche publications as well as digital and direct marketing services like search engine marketing and email programs.
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.
