The Litchfield Company And Litchfield Beach And Golf Resort Merger Creates The Largest Sales And Vacation Rental Company In The Carolinas
June 7, 2015
LITCHFIELD BEACH, SC – The Litchfield Company Real Estate and Litchfield Beach and Golf Resort have reached an agreement that will merge the two companies back together after over 30 years of operating as separately owned entities.
The newly formed Litchfield Company will now offer real estate sales, marketing, on-site vacation rentals, long-term rentals and real estate development out of The Litchfield Company’s current facility located at the entrance gate to Litchfield By The Sea.
Originally founded in 1956 by Foster McKissick, The Litchfield Company has developed and sold highly amenitized resort communities in the Waccamaw Neck area including Litchfield By The Sea, Litchfield Beachand Golf Resort, Willbrook, The River Club, The Reserve at Litchfield, The Reserve Harbor Marina, Clubhouse Creek, Inlet Point, Inlet Point South, and Peninsula. Today, The Litchfield Company is the largest real estate brokerage company along the Waccamaw Neck with over 600 listings and over $120 million in sales in 2014.
In December 1990, The Litchfield Company sold Litchfield Beach and Golf Resort to the Myrtle Beach National Company, thus separating the vacation rental marketing and management function of the company from real estate sales and development. Merger discussions between the companies have been underway for several years as each recognized the synergies and marketing power of a combined entity.
Royce King will remain Broker In Charge for the new entity and continue his responsibilities for real estate sales and development. Bill Baldree, who will become a partner in the new company, will assume responsibility over vacation rental management. Mr. Baldree is the current owner and operator of Beach Vacations, a very successful vacation rental management firm operating along the Grand Strand.
“This is an exciting day,” Royce King, CEO of The Litchfield Company, said. “In many respects we are putting the original Litchfield Company back together and returning to our roots. We now have the ability to not only develop and sell property to our customers, but we can also rent those properties for them. This will be better for our customers and us.”
“We are extremely pleased to be partnering with The Litchfield Company in this new endeavor,” Matthew Brittain, CEO of the Myrtle Beach National, said. “We are much stronger together than separate and will now be able to efficiently grow the new business far beyond where we could have by remaining independent.”
“This is just the first step to achieving our overall vision for The Litchfield Company,” said successful attorney and entrepreneur, and majority owner in The Litchfield Company Real Estate, J. Edward (Ed) Bell III. “This allows us to greatly expand our footprint and operations along the entire East Coast. Not only is this good for our customers, it is a great opportunity for our talented team members and our company.”
The new Litchfield Company boasts strong marketing assets including two highly trafficked websites inwww.thelitchfieldcompany.com and www.litchfieldbeach.com, and a significant opt-in email database. With over 600 listings and 435 units in its rental management program, The Litchfield Company is now the largest comprehensive real estate sales and vacation rental management company in the Carolinas.
About The Litchfield Company
Since 1956, The Litchfield Company has been connecting families with the finest selection of homes in beach, river and golf communities along South Carolina’s scenic coast. Dedicated to serving the residents and property owners of the communities along the South Carolina coast, the company is committed to developing personal relationships based on honesty, integrity and professionalism. The Litchfield Company offers real estate development, sales, vacation rental management, long-term rental management and marketing services. Today, the Litchfield Company is the largest real estate sales and vacation rental management company along the Carolina coast. For more information, visit our website at: www.thelitchfieldcompany.com.
