The Michelin® Primacy™ Mxm4® Luxury Touring Tire Now Available For Consumers Who ‘Want It All’

Safety, All-Weather Handling, Great Ride Quality,Comfort, and a 55,000 Mile Warranty      

GREENVILLE, SC – July 1, 2010 – Today, luxury vehicle owners have a newtire choice with the MICHELIN Primacy™ MXM4® all-season tire now inmarket, offering increased safety by stopping up to 19 feet shorter thana leading competitor1 and exceptional longevity with a 55,000-milewarranty for H/V speed rated sizes and a 45,000 mile warranty forW-rated sizes.

“The right tire can make a difference in enhancing a luxury vehicleowner’s driving experience,” said Don Byrd, vice president, marketing,Michelin North America. “Providing a tire like the new Primacy™ MXM4®allows us to deliver exceptional performance to match their needs,without having to sacrifice what is important to them.”

Contributing to the Primacy™ MXM4® tire’s exceptional performance is theuse of a new Helio Compound™ – made with natural sunflower oil – whichis used for the first time in an all-season Michelin tire.  The HelioCompound™ delivers increased traction at low temperatures for brakingand handling in wet conditions and better overall performance in thesnow.

To learn more about the Primacy™ MXM4® tire’s features and benefits,Michelin is providing consumers a new way to receive unique tireinformation in the palm of their hand. For the first time, Michelin isusing Quick Response (QR) codes on Primacy™ MXM4® in-store retailmaterials to allow smart phone users a fast and easy way to viewinformation and videos from Michelin.

Starting July 9th, consumers with smart phones may scan the QR code andsee the MICHELIN PRIMACY™ MXM4® tire in action.  In some cases, it maybe necessary to open a smart phone’s browser to download a free readerapp (upcode.mobi) or search for QR reader application.For full details on the UpCode reader visit upcode.com.

The Primacy™ MXM4® tire also meets the Michelin Green X® standard,guaranteeing a level of energy efficiency among the highest in themarket and reduced CO2 emission while maintaining all the advantages oflong wear, safety and handling.

Drawing on a history of proven performance with the Michelin Pilot®MXM4® tire, the new Primacy™ MXM4® tire raises the bar in the luxurytouring tire segment and offers 12 replacement market sizes with rimdiameters ranging from 16- to 19-inch.   In addition, the all-newMichelin Primacy™ MXM4® tire has seven original equipment fitments onthe road and these sizes are also available.
•    2011 Infiniti M37
•    2011 Infiniti M56
•    2010 Mercedes-Benz E350 Sedan
•    2010 Mercedes-Benz E550 Sedan
•    2010 Mercedes-Benz E350 Coupe
•    2010 Mercedes-Benz E550 Coupe
•    2009 Buick Lacrosse

For more information on specific sizing or tire details, please visit www.michelinman.com.

Dedicated to the improvement of sustainable mobility, Michelin(www.michelin.com) designs, manufactures and sells tires for every typeof vehicle, including airplanes, automobiles, bicycles, earthmovers,farm equipment, heavy duty trucks, motorcycles and the space shuttle.The company also publishes travel guides, maps and atlases coveringEurope, Asia, Africa and North America. Headquartered in Greenville,S.C., Michelin North America employs approximately 20,900 and operates18 major manufacturing plants in 16 locations.

1Based on wet braking test results versus Continental ContiProContact™