The Salvation Army Partners with Blackbaud to Build Comprehensive Digital Strategy
December 15, 2010
Charleston, SC – December 13, 2010 – Blackbaud,Inc. (Nasdaq: BLKB) today announced that The Salvation Army will transition its national web properties, email marketing, online giving, and2011 Online Red Kettle to BlackbaudInternet Solutions.
“Blackbaud has a history of success and a deep understanding ofthe industry,” said Major George Hood, The Salvation Army’s national communityrelations and development secretary. “Blackbaud is well positioned to help us aswe continue our outreach and fundraising efforts in the digitallandscape.”
>> Watch a video interview with Major Hood on Blackbaud TV at http://blackbaud.tv/fan-club
The Salvation Army will work with Blackbaud to improve itsnational website. In addition, Blackbaud Internet Solutions will equip SalvationArmy centers across the organization with powerful email marketing, onlinefundraising and event marketing tools. The organization will also use BlackbaudMerchant Services™ for secure integrated donation processing and toefficiently handle monetary distributions to local chapters.
“We are honored to partner with The Salvation Army and to helpthis well-established organization reach its next generation of supporters anddo the most good,” said Marc Chardon, Blackbaud’s chief executive officer. “Evenfor decentralized organizations such as the Army, it is critical that itsInternet technology, strategy and online branding are leveraged acrossorganizational entities; not only for efficiency, but also so supporters have aconsistent experience across the nation.”
The Salvation Army, a faith-based nonprofit organizationoriginally established in London in 1865, has been helping people with all typesof social service needs for 130 years in the United States. Last year, nearly 30million Americans received assistance from the Army’s 3,600 officers, 60,000employees, and 3.5 million volunteers.
Blackbaud will also partner with Charity Dynamics to build mobile andsocial applications combined with FriendsAsking Friends® for local Army units nationwide to run the 2011 Online RedKettle campaign. Salvation Army units in Pittsburgh and Minneapolis have alreadybegun running Friends Asking Friends for their Most Amazing Race events.
More than 4,600 nonprofit organizations around the world use BlackbaudInternet Solutions for content, email, and event management; online fundraising,online community building, and advocacy. Since its release in 2000, nonprofitshave raised more than $1 billion online with Friends Asking Friends, whichcontinues to be the leading event fundraising application for nonprofits,powering over 35,000 events. For more information about Blackbaud InternetSolutions, visit www.blackbaud.com/internetsolutions.
About The Salvation Army
The Salvation Army, anevangelical part of the universal Christian church established in London in1865, has been supporting those in need in His name without discrimination for130 years in the United States. Nearly 30 million Americans receive assistancefrom The Salvation Army each year through the broadest array of social servicesthat range from providing food for the hungry, relief for disaster victims,assistance for the disabled, outreach to the elderly and ill, clothing andshelter to the homeless and opportunities for underprivileged children. 82 centsof every dollar spent is used to support those services in 5,000 communitiesnationwide. For more information, go to www.salvationarmyusa.org.
About Blackbaud
Blackbaud is the leading global providerof software and services designed specifically for nonprofit organizations,enabling them to improve operational efficiency, build strong relationships, andraise more money to support their missions. Approximately 24,000 organizations —including Yale University, American Red Cross, Cancer Research UK, The TaftSchool, Lincoln Center, The Salvation Army, Tulsa Community Foundation, UrsinusCollege, Earthjustice, International Fund for Animal Welfare, and the WGBHEducational Foundation — use one or more Blackbaud products and services forfundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing,business intelligence, prospect research, consulting, and analytics. Since 1981,Blackbaud’s sole focus and expertise has been partnering with nonprofits andproviding them the solutions they need to make a difference in their localcommunities and worldwide. Headquartered in the United States, Blackbaud alsohas operations in Australia, Canada, Hong Kong, the Netherlands, and the UnitedKingdom. For more information, visit www.blackbaud.com.
