The Southern Bank appoints Rob Crowe as Senior Vice President and Grand Strand Market President
February 25, 2026
The Southern Bank, a South Carolina- and Georgia-based community bank, announced the appointment of Rob Crowe as Senior Vice President and Grand Strand Market President. This key leadership hire reflects the bank’s continued commitment to growth and long-term investment in the Myrtle Beach and Grand Strand markets. Crowe will be based at The Southern Bank’s Professional Drive location in Myrtle Beach, where he will lead market strategy and regional growth initiatives.
“Rob’s leadership, deep industry experience, and strong ties to the Grand Strand make him an excellent fit for this role,” said M.J. “J.” Huggins III, CEO of The Southern Bank. “As we continue to grow our presence in this market, Rob’s ability to build relationships and deliver thoughtful, client-focused solutions will be instrumental in supporting both our customers and our team.”
Crowe brings more than 14 years of experience in mortgage banking and lending, along with a proven record of leadership and performance. Throughout his career, he has delivered consistent results, built strong client relationships, and earned a reputation for trusted guidance in the mortgage lending space. He has been recognized as a top producer for eight consecutive years, reflecting his deep knowledge of the industry and commitment to client-focused solutions.
A graduate of Coastal Carolina University, Crowe earned his Bachelor of Arts in History as a member of the Class of 2008. Originally from Cincinnati, Ohio, he relocated to the Myrtle Beach area in 2002 and proudly calls the Grand Strand home, giving him strong personal and professional ties to the community he now serves.
“I’m honored to step into this role and to be part of The Southern Bank’s continued growth in the Myrtle Beach and Grand Strand markets,” said Rob Crowe. “This community has been home to my family for many years, and I’m excited to work alongside a talented local team to build relationships, support our customers, and help deliver banking solutions that truly meet the needs of this market.”
In addition to Crowe’s appointment, The Southern Bank is also announcing the hiring of Maggie Rosafort as Mortgage Coordinator. Rosafort is a detail-oriented banking and loan operations professional with more than 10 years of experience supporting loan officers, managing client relationships, and ensuring regulatory compliance. She brings a strong background in mortgage lending, customer service, and financial documentation, supported by advanced legal education, including a Master’s Degree in Law and an LLM in International Commercial Law. Her expertise will support the continued growth of the bank’s mortgage operations.
To learn more about The Southern Bank’s vision for the future of community banking, visit thesouthern.bank.
About The Southern Bank
The Southern Bank is changing the way community banking is done — offering personal service, smart solutions, and the kind of high-touch care you won’t find just anywhere. With over $350 million in total assets, the bank serves both personal and business customers online and through its local branches in Greenville, Spartanburg, Aiken, and Myrtle Beach, S.C., and Gibson, Hephzibah, Sardis, and Waynesboro, Ga. The Southern Bank is a wholly owned subsidiary of Southern Financial Corporation (SFCO). To learn more about the bank’s commitment to Southern hospitality, visit thesouthern.bank.
