The Southern Bank names Jamie Parfrey Vice President and Branch Manager in Greenville
August 18, 2025
The Southern Bank, a South Carolina- and Georgia-based community bank, announced the appointment of Jamie Parfrey as Vice President and Branch Manager, leading the bank’s strategic efforts to strengthen client relationships, expand market presence and drive operational excellence in Greenville, South Carolina — including playing a key role in training and developing the Greenville bank team. Parfrey will also oversee the launch and leadership of the upcoming Greer, South Carolina, branch set to open in 2026.
With more than 10 years of proven success in the financial industry, Parfrey is recognized for her results-driven leadership, strong team mentorship and ability to drive growth through strategic relationship-building. In her role, she will oversee cross-functional teams, manage client portfolios and contribute directly to the bank’s customer-first business initiatives.
“Jamie is exactly the kind of leader who strengthens our mission,” said Scott M. Frierson, President and Chief Banking Officer of The Southern Bank. “Her proven ability to build high-performing teams and deliver outstanding client experiences makes her an ideal leader as we continue to grow in Greenville and prepare to open our new Greer location. We’re confident she will be instrumental in shaping our presence and driving meaningful impact in this dynamic, expanding market.”
Prior to joining The Southern Bank in May 2025, Parfrey held leadership roles across the banking sector, where she established a reputation for building high-performing teams, identifying growth opportunities and fostering lasting partnerships. Known for cultivating a positive, high-morale culture, she has consistently exceeded performance goals while championing risk-aware decision-making and operational efficiency.
“I’m honored to join a team that prioritizes people, purpose, and performance,” said Parfrey. “The Southern Bank’s relationship-driven approach and commitment to doing business the right way truly align with my own values. I’m excited to help lead our efforts in Greenville and Greer to build lasting connections with clients and the community.”
About The Southern Bank
The Southern Bank is changing the way community banking is done — offering personal service, smart solutions, and the kind of high-touch care you won’t find just anywhere. With over $350 million in total assets, the bank serves both personal and business customers online and through its local branches in Greenville, Spartanburg, and Aiken, S.C., and Gibson, Hephzibah, Sardis, and Waynesboro, Ga. The Southern Bank is a wholly owned subsidiary of Southern Financial Corporation (SFCO). To learn more about the bank’s commitment to Southern hospitality, visit thesouthern.bank.
