Steel Hands Brewing announces official partnership with Soda City FC
March 11, 2020Steel Hands Brewing is an official partner of the Soda City FC, Columbia’s Semi-Professional Soccer Team. Steel Hands Brewing announces official multi-year partnership with the Soda City FC semi-professional soccer…
Read MorePosted in: midlandsbiz Category: economic-development, hospitality, marketing-and-communications, media, on-the-move, sports
Flock and Rally celebrates two ADDY Awards for S.C. State Fair ad campaign
March 11, 2020
Flock and Rally, a women-owned integrated communications and marketing firm based in Columbia, South Carolina, has earned two 2020 ADDY Awards for its advertising and creative work for the 2019…
Read MorePosted in: midlandsbiz Category: business-services, hospitality, life, marketing-and-communications, on-the-move
Reward your winners, ditch your losers
March 11, 2020
By Jerry Bellune Which unprofitable products, services and procedures do you and your people put up with? Who are your least productive people and what do they do to…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
The Beach Company receives multiple AAAwards in recognition of Advertising Initiatives
March 10, 2020
The Beach Company announced its recent recognition in the 2020 American Advertising Awards (AAAwards) for advertising excellency for its new waterfront community development, Kiawah River, located near Charleston. Conducted annually…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Engenius relocates to new E. Washington Street location
March 10, 2020
Upstate web design and digital marketing company Engenius has relocated from its former Vardry Street location to a standalone office building at 1012 E. Washington Street. “This move symbolizes a…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
Greenville landmark recognized with award
March 10, 2020Cancer Survivors Park Logo Featuring the Celebration Hope Pavilion Wins American Advertising Federation Award The new logo for Cancer Survivors Park was recognized with a silver award in the 2020…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Your advertising can change your results
March 4, 2020
By Jerry Bellune 40 years ago, ace copywriter Denny Hatch heard Dorothy Kerr of US News & World Report say, “If you want to be successful in direct mail,…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Roxy Bartz promoted to Senior Graphic Designer at FUEL
March 3, 2020
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has announced the promotion of Roxy Bartz to Senior Graphic Designer. Bartz has excelled in her…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
AllSouth Federal Credit Union to host Soldiers and Vets Charity Golf Tournament to benefit The Big Red Barn Retreat
March 3, 2020
AllSouth Federal Credit Union will host its 24th Annual Soldiers and Vets Charity Golf Tournament on Thursday, May 14, 2020, at Golden Hills Golf & Country Club in Lexington, South…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, philanthropy
Infinity Marketing adds Clemson University to growing client roster
March 3, 2020
Infinity Marketing, a fully integrated marketing firm, is delighted to welcome Clemson University as a new client. The agency is providing a variety of analytics services for digital performance tracking…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Avoid Being the Cobbler with Bad Shoes
March 3, 2020
By Amanda Loveday NP Strategy For many of us, our day-to-day activities are dictated by the services we provide to our customers – so much so, that we too…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, non-profit, on-the-move
Infinity Marketing named SIA Award winner
February 27, 2020
Infinity Marketing, a full-service integrated marketing agency in the Upstate, won 17 awards in the 2020 SIA Awards competition for projects in web development, social media and influencer categories. “The…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
FUEL adds Leslie Pace as Traffic Manager
February 26, 2020
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has announced the addition of Leslie Pace as Traffic Manager. Pace will be responsible for handling…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to cut your customer acquisition cost
February 26, 2020
By Jerry Bellune Why don’t your customers refer? Here are 7 reasons from our friend Ruth King: 1. You have no active, non-pressure program so they don’t think about…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing promotes four media team members
February 25, 2020Infinity Marketing, a fully integrated marketing firm, is delighted to promote four team members within the Media Department: Carly Saul, Media Supervisor; Amber Paul, Senior Media Strategist; Jeanne Morrison, Senior…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Grow! By ERG
February 24, 2020
Grow! by ERG has brought together a team of marketing mavens from across the U.S. with 20+ years of experience. This team is fueled by providing small businesses with the…
Read MorePosted in: midlandsbiz Category: marketing-and-communications
New digital marketing agency in Columbia
February 24, 2020
Grow! By ERG is now open and providing clients with digital marketing services. Grow! by ERG has brought together a team of marketing mavens from across the U.S. with 20+…
Read MorePosted in: midlandsbiz Category: headlines, marketing-and-communications, on-the-move
Virginia Department of Game and Inland Fisheries selects UniComm Media Group to reach the Hispanic community
February 24, 2020
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities, was contracted to create a state-wide digital awareness campaign for the Virginia Department of Game and Inland…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
BRIGHT+CO CEO Jennifer Sutton honored as 2020 Woman of Influence
February 20, 2020
BRIGHT+CO Marketing Founder and Chief Executive Officer Jennifer Sutton has been recognized as one of the Upstate South Carolina region’s Women of Influence by GSA Business Report. Nominated by readers…
Read MorePosted in: upstatebizsc Category: business-services, conversations, life, marketing-and-communications, on-the-move, philanthropy
Local FASTSIGNS recognized among top-performing centers nationwide
February 19, 2020
FASTSIGNS® of Columbia-Harbison Blvd., a local sign and visual graphics provider, was recognized as a top-performing center at the 2020 FASTSIGNS International Convention held in Phoenix, Arizona. Owned by Gerry…
Read MorePosted in: midlandsbiz Category: manufacturing, marketing-and-communications, on-the-move
Your book can change your life
February 19, 2020
By Jerry Bellune Could writing and publishing your book take your success in life to a higher level? It has in mine. 15 years ago, I was struggling to…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing promotes four Senior Leadership Team members
February 19, 2020
Infinity Marketing, a fully integrated marketing firm, announced promotions within its Senior Leadership Team: Bo Rogers, Senior Vice President of Client Services; John Fuhler, Vice President of Business Services; Kari…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
The Brandon Agency honored with eight awards in American Advertising Awards Competition
February 17, 2020
The Brandon Agency, the only certified brand-planning agency in the Carolinas, took home eight awards in the American Advertising Awards Competition conducted annually by the American Advertising Federation – Coastal…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Jeff Dezen Public Relations (JDPR) hires industry veteran Matt Lochel as new Head of Strategy and Client Services
February 13, 2020
Jeff Dezen Public Relations has announced that PR veteran Matt Lochel is returning to the agency in the newly created role of Head of Strategy and Client Services. He will…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Your advantage is always in jeopardy
February 12, 2020
By Jerry Bellune You don’t have to be a football fan to appreciate 3 lessons from the Super Bowl. You may recall the year the Atlanta Falcons ran all…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Shawn Skillman joins communications team at Flock and Rally
February 12, 2020
Flock and Rally, the women-owned integrated communications and marketing firm based in Columbia, South Carolina, celebrates the addition of accomplished public relations professional Shawn Skillman to its team as a…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, marketing-and-communications, media, on-the-move
Infinity Marketing welcomes talented class of spring interns
February 12, 2020
Infinity Marketing, a fully integrated marketing firm, announced the hire of Alex Marcum, Hope Emerson, Sam Verdeschi and Jackson Norrell as interns for the spring semester. Their addition speaks to…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Cutting-Edge Direct Primary Care and On-Site Clinics Can Save You Money
February 11, 2020
By Brian Morris President, Fulcrum Risk Solutions Whether you are an employer trying to manage healthcare costs, or an employee trying to stay healthy, it’s important to stay…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
E. Boineau & Company adds Metcalfe as senior account manager
February 10, 2020
E. Boineau & Company, a marketing communications and public relations firm, based in Charleston, S.C., has added Haley Marie Metcalfe as senior account manager. Metcalfe was with the firm from…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Don’t ruin your reputation online
February 5, 2020
By Katie Ritchie and Jerry Bellune Business owners know the importance of a strong online presence, says our ace Tech Talk columnist Katie Ritchie. Even if you don’t sell…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, technology
Columbia Metropolitan Airport launches new creative & brand refresh
February 4, 2020
Columbia Metropolitan Airport (CAE) announced the launch of a new refreshed campaign to include a new logo and a new website. The new look will continue to focus on and…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move, transportation
Swanson featured in Facility Management Magazine cover story
February 3, 2020
Cheryl Swanson, vice president and general manager of the Columbia Metropolitan Convention Center (CMCC), is featured in the cover story of the January/February issue of the International Association of Venue…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Give customers memorable experiences
January 29, 2020
by Jerry Bellune Here’s a competitive strategy: Create memorable experiences your customers can share with friends and have everyone talking about you and your products. The Wall Street Journal…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Beware new package delivery scam
January 29, 2020
By Katie Ritchie Are you expecting a package? If you get a text on your phone asking to set delivery preferences, you’ve been targeted by a new scam. Here’s…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications, technology
Going the extra mile for clients: A guide
January 28, 2020
By Jean Cecil Frick NP Strategy For those of us in the professional services industry, clients are our bread and butter. We are constantly looking for ways to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Linnerud promoted to director of client services
January 28, 2020
Trio Solutions Inc. (TRIO), a marketing communications agency, located in Mount Pleasant, SC, has promoted Abbie Linnerud to the agency’s director of client services. Linnerud worked as an account manager…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Helen Hill, CEO of the Charleston Area CVB, speaking at Small Business Lunch at Halls – February 6th
January 24, 2020
The King Street Marketing Group and the Hall Family presents Helen Hill, CEO of the Charleston Area Convention and Visitors Bureau, as our guest speaker for Small Business Lunch at Halls Thursday, February…
Read MorePosted in: lowcountrybizsc Category: hospitality, marketing-and-communications, on-the-move
Two former journalists join NP Strategy
January 24, 2020
Kara Gormley Meador and Casey Watson Expand NPS+ Client Services NP Strategy adds more than two decades of journalism experience to the strategic communication firm’s bench with the addition…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Historic Columbia announces Renee Chow as new director of marketing and communications
January 22, 2020
Renee Chow has joined Historic Columbia as director of marketing and communications. Chow will lead Historic Columbia’s communications and marketing initiatives and serve as a spokesperson for the organization. “We are excited to have a…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
The results of being an extra miler
January 22, 2020
By Jerry Bellune You don’t have to be a sports fan to appreciate this story and the important business lesson you will discover in it. Joe Burrow transferred from…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Integrated marketing agency, BRIGHT+CO, earns Women’s Business Enterprise Certification
January 21, 2020
WBENC certification recognizes agency as woman-owned minority business BRIGHT+CO Marketing, a leading national integrated marketing firm, has earned national certification as a Women’s Business Enterprise by the Greater Women’s Business Council,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Fellow Countrymen selected as Q1 recipient of FUEL for Good Grant
January 17, 2020
Greenville, SC – FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has awarded Fellow Countrymen the first quarter FUEL for Good grant. The $10,000…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, non-profit, on-the-move, philanthropy
Infinity Marketing welcomes Erin Pappas as Media Buyer
January 16, 2020
Infinity Marketing, a full-service marketing agency in the Upstate, welcomed its newest Media Buyer, Erin Pappas. Her addition to the team furthers the department’s growth and capabilities through skilled talent.…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Your 2020 whats, hows and whys
January 15, 2020
By Jerry Bellune We met with our Congressman earlier this month to talk about his 2020 agenda. He is a busy man whose district covers a lot of territory…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Carmichael promoted to Director of Marketing at Experience Columbia SC
January 13, 2020
Experience Columbia SC announces the promotion of Kelsey Carmichael to Director of Marketing. Carmichael had been the Marketing Specialist at ECSC for four-and-a-half years. Carmichael was born and raised in…
Read MorePosted in: midlandsbiz Category: employment, marketing-and-communications, on-the-move
The Importance of Brand Reputation in a Crisis
January 13, 2020
By Erin Sanders Senior Communications Advisor with NP Strategy When a crisis hits your organization – and it will – it’s important to have a solid crisis management plan…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
Do you have a future on YouTube?
January 8, 2020
By Jerry Bellune What can you learn from an 8-year-old entrepreneur? How to sell lemonade? It’s far simpler than that. What has made Ryan Kaji highly successful is that…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Chick-fil-A’s Kevin Purcer to speak at Endeavor’s Collaborators & Cocktails on January 16, 2020
January 7, 2020
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Chick-fil-A’s director of customer digital experience, Kevin Purcer, will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Lauren Roach named Chief Marketing Officer of Elliott Davis
January 7, 2020
Marketing veteran will lead brand strategy and communications initiatives as growing business solutions firm enters its 100th year of service Elliott Davis, a leading business solutions firm with nine offices…
Read MorePosted in: upstatebizsc Category: accounting, marketing-and-communications, on-the-move
3 Steps to Improve your Public Engagement In 2020
January 6, 2020
By Jesica Johnson Mackey NP Strategy 2020 is here, and if you haven’t already, now is the time to identify some New Year’s resolutions for your company or organization.…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications, on-the-move
