But will it sell cheese?

  September 22, 2014

By Ken Gasque   Have you seen the ABC program Shark Tank?  If you are interested in business, marketing and branding you will enjoy the Shark Tank.  Each program has…

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Posted in: midlandsbiz   Category: advice, headlines, marketing-and-communications

Youth Demographics & Brands: Saying Hello to Your Next Customers

  September 15, 2014

By Tina Zwolinski   Over the past several decades businesses have focused on the stable, generally-successful, and large demographic known as “Baby Boomers,” in large part because that is where…

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Posted in: upstatebizsc   Category: advice, marketing-and-communications

Riggs Partners Selects Eight Nonprofits for 17th Annual CreateAthon

  September 10, 2014

24-Hour Pro Bono Marathon Scheduled for October 23-24   COLUMBIA, SC – Eight Midlands-area nonprofit organizations will be the beneficiaries of free marketing and creative services provided by Riggs Partners…

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Posted in: midlandsbiz   Category: marketing-and-communications, non-profit, on-the-move

Saverance Named Vice President for Marketing and Communications

  September 10, 2014

HARTSVILLE, SC – Coker College has appointed Kyle Saverance to the position of Vice President for Marketing and Communications.Previously the Executive Director of Marketing and Communications, Saverance has been a…

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Posted in: midlandsbiz   Category: education, marketing-and-communications, on-the-move

Riggs Partners Selects Eight Nonprofits for 17th Annual CreateAthon

  September 10, 2014

24-Hour Pro Bono Marathon Scheduled for October 23-24   COLUMBIA, SC – Eight Midlands-area nonprofit organizations will be the beneficiaries of free marketing and creative services provided by Riggs Partners…

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Posted in: midlandsbiz   Category: marketing-and-communications, non-profit, on-the-move

Mobile Visual Communications Makes Marketing Sense

  September 9, 2014

COLUMBIA, SC – Clutter. That’s the marketing term for the cacophony of promotional messages that assail consumer’s senses through a variety of portals each day. And unfortunately for businesses, consumers are…

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Posted in: midlandsbiz   Category: business-services, marketing-and-communications, on-the-move, retail

FinTrust Hires Caitlin Lacey

  September 3, 2014

GREENVILLE, SC – FinTrust Investment Advisors is pleased to announce the addition of Caitlin Lacey as Marketing and Office Coordinator. Lacey will be responsible for managing the social media and marketing…

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Posted in: upstatebizsc   Category: banking-and-finance, marketing-and-communications, on-the-move

DNA Creative Communications Recognized at SCIABC Palmetto Awards

  August 28, 2014

GREENVILLE, SC – DNA Creative Communications (DNA) received four awards from the South Carolina chapter of International Association of Business Communicators (SCIABC) on August 26, in Columbia, S.C. DNA was…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Collins & Lacy, P.C. Names New Director of Marketing

  August 27, 2014

COLUMBIA, SC – Collins & Lacy, P.C. announced Janie Langdale as the new Director of Marketing. In this role, Langdale will help develop and implement strategic public relations and marketing…

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Posted in: midlandsbiz   Category: law, marketing-and-communications, on-the-move

Perfect times to post on social channels-REALLY?

  August 25, 2014

By Holly Rollins   There are several studies, theories and articles floating around about the best times to post on different social media channels. While I don’t dispute the studies…

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Posted in: midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

ZWO Adds Designer Sarah Leugemors To Staff

  August 25, 2014

GREENVILLE, SC –  ZWO [formerly Woodward & Zwolinski] has hired Sarah Leugemors as a graphic designer. Leugemors, who graduated from Anderson University with a BA in art and a concentrate…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Hispanic Advertising Agency Hires Graphic Designer

  August 21, 2014

GREENVILLE, SC – Unicomm Media Group, South Carolina’s first full-service, Hispanic advertising agency is excited to announce the hire of Emma Klak to serve on the agency’s creative team. Klak recently…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Hispanic Advertising Agency Hires Graphic Designer

  August 21, 2014

GREENVILLE, SC – Unicomm Media Group, South Carolina’s first full-service, Hispanic advertising agency is excited to announce the hire of Emma Klak to serve on the agency’s creative team. Klak recently…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

IDX Broker Approves Charleston PR & Design, LLC as Developers

  August 18, 2014

CHARLESTON, SC – Realtors® and brokerages wanting to present custom real estate search within their websites have a new choice in South Carolina as Charleston PR & Design, LLC (CPR&D)…

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Posted in: lowcountrybizsc, midlandsbiz   Category: marketing-and-communications, on-the-move, residential-real-estate

IDX Broker Approves Charleston PR & Design, LLC as Developers

  August 18, 2014

CHARLESTON, SC – Realtors® and brokerages wanting to present custom real estate search within their websites have a new choice in South Carolina as Charleston PR & Design, LLC (CPR&D)…

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Posted in: lowcountrybizsc   Category: marketing-and-communications, on-the-move, residential-real-estate

Engenius chooses website to makeover for free

  August 14, 2014

GREENVILLE, SC – The people have voted, and one Upstate business is getting a new website via Engenius. Outman Cigars has won the 2014 Upstate’s Worst Website Competition. Engenius’ web and…

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Posted in: midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Engenius chooses website to makeover for free

  August 14, 2014

GREENVILLE, SC – The people have voted, and one Upstate business is getting a new website via Engenius. Outman Cigars has won the 2014 Upstate’s Worst Website Competition. Engenius’ web and…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

EventHaus Launches As Complete Event Rental Resource

  July 28, 2014

Event DRS and Haus merge to form EventHaus, offering the widest range of event rentals in the region CHARLESTON, SC –  Event Dining Rental Solutions (Event DRS) and Haus Tents…

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Posted in: lowcountrybizsc   Category: hospitality, marketing-and-communications, on-the-move

Finalists named to get new, free web makeover

  July 28, 2014

  GREENVILLE, SC – And then were two. After receiving hundreds of nominations, Greenville-based web design and marketing firm Engenius has narrowed it down to two finalists who will receive…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Aprons, Etc. Wins Award

  July 28, 2014

Leading Supplier of Aprons, Chefs Apparel and Event Display Products, Wins Bronze in the 2014 Promo Marketing Supplier Excellence Award in the Uniforms Category GREENVILLE, SC – July 28, 2014…

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Posted in: upstatebizsc   Category: manufacturing, marketing-and-communications, on-the-move

The Brandon Agency adds Account Coordinator to Growing Team

  July 24, 2014

MYRTLE BEACH, SC – The Brandon Agency – providing award-winning marketing communications programs and campaigns proven to drive client success – has added Kristen Baer to its account management team in…

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Posted in: lowcountrybizsc   Category: marketing-and-communications, on-the-move

Crawford Strategy welcomes four undergraduate interns

  July 23, 2014

  GREENVILLE, SC – Crawford Strategy, a full-service marketing, brand development, public relations, and digital media company, welcomes four undergraduate interns for the summer of 2014. Crawford operates a year-round internship…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Call for 2014 Upstate CreateAthon Applications

  July 15, 2014

GREENVILLE, SC – DNA Creative Communications (DNA), a Greenville-based public relations and marketing firm, announces its launch of the 2014 CreateAthon as the exclusive partner agency in Upstate, S.C. The event…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

Summer Membership Discounts for SC Public Relations Society of America

  July 14, 2014

GREENVILLE, SC – The South Carolina Public Relations Society of America (SCPRSA)announces a discount in membership rates this summer. New members will receive a free Chapter membership when paying for a…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Summer Membership Discounts for SC Public Relations Society of America

  July 14, 2014

GREENVILLE, SC – The South Carolina Public Relations Society of America (SCPRSA)announces a discount in membership rates this summer. New members will receive a free Chapter membership when paying for a…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: marketing-and-communications, on-the-move

Clare Morris Agency Opens Pee Dee Office

  July 2, 2014

FMU grad adds both local and professional expertise to CMA   COLUMBIA, SC – After being in business for eight years, Columbia-based marketing and public relations firm, Clare Morris Agency (CMA),…

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Posted in: midlandsbiz   Category: marketing-and-communications, on-the-move

Trio Solutions Provides Pro-Bono Marketing Services for 2014 CreateAthon

  July 2, 2014

CHARLESTON, SC – Trio Solutions (TRIO), a Mount Pleasant-based marketing communications agency, invites Lowcountry-area nonprofits to apply for the 8th annual CreateAthon®, scheduled for Thursday, Oct. 23, 2014. CreateAthon is a collaborative, 24-hour…

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Posted in: lowcountrybizsc, midlandsbiz   Category: marketing-and-communications, on-the-move

The Value of Outsourcing Your Marketing

  June 30, 2014

By William Russell   The concept isn’t new, but the trend continues to gain momentum – outsourcing.  While the definition of the word can vary from market to market, in…

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Posted in: midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications

ZWO Selects Three for “Fivers” 2014 Summer Internship Program

  June 30, 2014

GREENVILLE, SC – ZWO [formerly Woodward & Zwolinski] has selected three students, two graphic design interns and one account management intern, from more than fifty applications for its annual summer intern…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move

A Conversation with Melanie Lux, Lux Strategic Communications

  June 29, 2014

      MidlandsBIz: You’re celebrating a big milestone this month—20 years as the president/founder of Lux Strategic Communications. How’s it feel? Melanie Lux: A great sense of accomplishment. Happiness.…

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Posted in: midlandsbiz   Category: conversations, marketing-and-communications

DNA Recognized at SCPRSA Mercury Awards Ceremony

  June 27, 2014

GREENVILLE, SC – DNA Creative Communications (DNA) received four awards at the 2013 South Carolina Public Relations Society of America (SCPRSA) Mercury awards ceremony that was recently held in Charleston.…

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Posted in: upstatebizsc   Category: marketing-and-communications, on-the-move