24-Hour Pro Bono Marathon Scheduled for October 23-24
COLUMBIA, SC – Eight Midlands-area nonprofit organizations will be the beneficiaries of free marketing and creative services provided by Riggs Partners in its 17th annual CreateAthon®. The 24-hour work-around-the-clock effort will begin Thursday, October 23.
Organizations selected as CreateAthon clients this year include:
- Columbia Urban League, Inc.
- DREAMCON (Digital Reality Education, Arts, and Media Convention)
- Friends of African-American Art and Culture (FAAAC)
- One Columbia for Arts and History
- Sustaining our Seniors of South Carolina, Inc.
- The Arts Empowerment Project (TAEP)
- WXRY/The Independent Media Foundation, Ltd.
- YMCA Y-Guides & Trailblazers, Three Rivers Foundation
“We are always overwhelmed by the many opportunities that CreateAthon gives us to serve wonderful organizations that are making a true difference in the lives of South Carolinians, and this year is no different,” said Cathy Monetti, founder of Riggs Partners and co-founder of CreateAthon. “Just reviewing the dozens of applications we receive is a heart-warming process that reminds us of the important work that takes place in our community. Ultimately, we select our CreateAthon clients based on where we can make the broadest impact on this community by donating marketing and public relations services.“
CreateAthon was originally created by Riggs Partners in 1997. Since the program’s expansion from a single market to an international effort in 2002, 99 organizations have joined the creative network, holding CreateAthon events in their cities. The effort has benefited more than 1,600 nonprofit organizations with approximately 3,500 projects with a market value of $16.7 million.
This year, 23 official CreateAthon partners across the United States, Canada and the United Kingdom will join Riggs Partners in hosting their own CreateAthon events, many during National CreateAthon Week, October 19-25. CreateAthon partners include advertising and marketing agencies, corporations, professional associations and universities. Virginia Commonwealth University, the University of South Carolina, Furman University and Cazenovia College (NY) plan to host CreateAthon on Campus events during the 2014-2015 academic year.
For more information on the program, please visit www.createathon.org.
About Riggs Partners:
Riggs Partners is a creative marketing consultancy that develops cross-channel brand communications programs for socially conscious companies and nonprofit organizations. For more information, visit www.riggspartners.com.