Twenty-Five-Year Marketing Veteran to Lead Strategic Marketing Programs for Agency Clients
December 16, 2010
MYRTLE BEACH, SC – December 16, 2010 – The Brandon Agency todayannounced the addition of George DuRant as senior vice president anddirector of strategic marketing. In this role, he will be responsiblefor assisting in acquiring new accounts for the Agency, leading keyaccount teams and developing marketing strategies for the Agency’sextensive roster of clients in the tourism and entertainmentcategories.
A marketing veteran with more than 25 years experience, DuRant’scareer highlights include leading the Hurricane Hugo Economic RecoveryTask Force, where he served as the media chairman in an effort toeducate the world that the Myrtle Beach area withstood Hurricane Hugo in1989. In addition, DuRant developed Golf the Florida Gulf, a marketingcooperative of four counties in the Florida panhandle designed toimplement alternative tourism sources to boost shoulder seasons andminimize dependency on spring break business. DuRant’s experience intelevision led him to manage the logistics and publicity for theproduction of three episodes of ABC’s Extreme Makeover: Home Edition –two in Myrtle Beach, S.C. and one in New Orleans.
Prior to joining The Brandon Agency, DuRant served as president of TheDuRant Agency where he developed integrated sales and marketingsolutions for a variety of regional and national accounts includingWinchester Development/North Beach Plantation, Lock & KeyProductions, Hall Companies, Sterling Homes and Broadway at the Beach.Prior to that, he served as vice president of marketing for theentertainment division of WCI Management, a multifaceted entertainmentand real estate management company. DuRant also foundedDuRant-Ryann-DuRant, Ltd., a full-service marketing agency thatspecialized in tourism- and entertainment-related marketing.
DuRant received a bachelor of science degree in parks, recreation andtourism from Clemson University and a bachelor of arts degree injournalism from the University of South Carolina.
“George comes to The Brandon Agency with an extensive background instrategic marketing and exceptional client service and relationshipskills,” said Scott Brandon, president of The Brandon Agency. “We areexcited about all that George brings to the Agency and are confident hewill help us grow both current and prospective account business, as wellas become more recognized for outstanding work produced on behalf ofthese accounts, on a regional and national level.”
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full service marketing firmoperating on the leading edge of change in the advertising industry.Offering an integrated approach to marketing, advertising, publicrelations, interactive and social media, the agency administers the “WhyWe Buy” Consumer Research Panel, an ongoing, in-depth consumer studythat predicts how buyers interact with communications to the buyingcycle.
The Agency’s client list includes Farmers Telephone Cooperative, MyrtleBeach Golf Holiday, Best Golf Cars, Community FirstBank, Southern Tide,Pennsylvania Real Estate Investment Trust (PREIT Malls), BeaufortMemorial Hospital, Provost Academy South Carolina/EdisonLearning, McCallFarms, Yeti Coolers, Caledonia Golf and Fish Club, True Blue GolfPlantation, Crescent Bank, Myrtle Beach Campground Association,Litchfield Beach & Golf Resort, Myrtle Beach National Company,Palmetto Rural Telephone Cooperative, Springs Creative Products Group,LLC, Dataw Island and HTC Communications.
The Brandon Agency is headquartered in Myrtle Beach, S.C. with satelliteoffices in Charleston, S.C. and Charlotte, N.C. For more informationabout the agency, call (843) 916-2000 or visit TheBrandonAgency.com.
