UMG hires new account coordinator to support the Hispanic advertising agency’s growth
June 19, 2018
UniComm Media Group (UMG), a full service, Hispanic advertising agency based in Greenville, SC, has added Daniel Lopez as an Account Coordinator. Lopez will help UMG clients connect with the multicultural marketplace through exceptional strategies, effective communications and compelling creative to reach Hispanics with the right medium and promotional strategies.
Lopez has a degree in Humanities from Boyce College and several years of experience in customer service, including roles specifically focused on bilingual communication. He also has experience in social media campaigns and spends his free time running a podcast and a local café talks group because of his love of connecting with the community and facilitating compassionate conversations.
“Daniel’s insights and instincts about how to effectively reach the Hispanic community will be a real asset to our team,” said Ramón Nieves-Lugo, CEO/Principal of UniComm Media Group. “We are thrilled to expand our team’s depth of experience to better serve our clients and bring new insights about shifting consumer trends and buying patterns.”
The Latino population in the United States reached nearly 58 million in 2016 and has been the principal driver of U.S. demographic growth, accounting for half of national population growth since 2000. UMG was founded in 2009 to help clients produce content and campaigns that reaches the complex and diverse Hispanic community with effective messages.
For more information and updates from UMG, visit https://umg.agency and follow the company on Facebook, Twitter, Instagram or LinkedIn at @UniCommMedia.
About UniComm Media Group (UMG)
UMG, based in Greenville, SC, is the first full-service Hispanic marketing, advertising and event management firm in South Carolina. UMG helps companies connect with the multicultural marketplace through exceptional strategies, effective communications, compelling creative and measurable results. For more information about UMG, which is in one of the hottest emerging destinations in the South, visit https://umg.agency.
