Unique Catalog Earns Award for The Image Forge
November 18, 2011
Greer Marketing Communications Firm Wins Award for Mauldin Company’s Catalog
GREER, SC – November 15, 2011 – The Image Forge, located in downtown Greer, SC has been awarded an American Graphic Design Award in the Catalog category for their work on The Aprons, Etc. Idea Book 2011. The catalog is a major redesign of the way Aprons, Etc. communicates through its catalog and is the fifth catalog produced with The Image Forge.
“We place the highest value the relationships we have with our clients,” says The Image Forge owner and founder, Martin Miller. “We have been honored to work so closely with Aprons, Etc for several years and we are very pleased that The Idea Book has received this recognition,” he adds.
The Image Forge developed with Aprons, Etc the concept of an idea book rather than a simple listing of products. “The direction was to create a book that ignites the creative process while featuring the wide product offering from Aprons, Etc.,” noted Miller. The catalog was designed with nine lifestyle dividers that suggested how products fit into various business scenarios like trade shows, in-store product sampling and “green” initiatives and promotions.
Scott Thackston, President of Aprons, Etc. commented: “The 2011 Aprons, Etc. Idea Book and product catalog allows a fresh look at discovering new and innovative promotional product ideas for targeted industry marketing promotions, events and campaigns for both our distributor partners and their end-user client sales interaction.” In discussing the concept and the departure from previous catalogs, Thackston also said, “Our goal was to refresh business in 2011 coming out of the economic downturn. We featured nine key industry categories of promotional products that advertise proven, successful collections. Our Idea Book connects you with the best ROI marketing solution at a competitive price and with strong options for every size advertising budget.”
The Image Forge unveiled the award in a ceremony and reception in their offices at the Historic Greer Train Depot. The ceremony was attended by Aprons, Etc. and several business and economic leaders.
About The Image Forge
Founded in 2003, The Image Forge LLC is a full-service marketing communications firm. The company serves clients by developing strategic, goal-focused marketing plans and then assists those businesses in the logical execution of these plans. The Image Forge offers a complete portfolio of web, advertising and design services but strives to marry client’s business objective with power communications. The Image Forge is located at 300 Randall Street, Suite C, Greer, SC 29651 – in the Historic Train Depot. They can be reached at (864) 334-5546, via email at [email protected] and online at www.theimageforge.com.
About Aprons, Etc.
For over twenty-five years, Aprons, Etc. has been a leading manufacturing and importer of advertising specialty merchandise and corporate logo promotional products. Located in the upstate of South Carolina, Aprons, Etc. is widely recognized for their aprons, smocks, vests, bandannas, disposable accessories and fleece blankets. Additionally, two-and-a-half decades of research and development have produced new lines and new products: the Nightingale line of medical uniforms and scrubs; the Uncommon Threads line of restaurant, service and wait staff apparel; and, the Display Solutions line of event marketing displays and accessories. Aprons, Etc. is a member of the Advertising Specialty Institute (ASI), and the Promotional Products Association International (PPAI). Aprons, Etc. can be found online at www.ApronsEtc.com.
