VantagePoint Marketing Launches New Foodservice Advisory Board

December 8, 2014

GREENVILLE, SC – VantagePoint Marketing, a nationally recognized B2B agency with a primary focus on the foodservice industry, has introduced a new advisory board resource for clients. The full-service advertising, marketing and PR company, which celebrated its 20th anniversary last year and is a member of NRA, NAFEM and IFMA, creates integrated, measurable, market-tested solutions for leading foodservice brands such as Henny Penny, S&D Coffee & Tea, Scotsman Ice, T&S Brass, and Unified Brands.

VantagePoint’s new Foodservice Advisory Board, a unique resource which parlays expertise from six different foodservice perspectives directly to the agency’s clients, includes independent foodservice design consultant James Camacho, Greenville Health System foodservice director Keith DeMars, Clemson University Executive Director of Housing and Dining Doug Hallenbeck, Johnson & Wales University Dean of Academic Affairs Tarun Malik, restaurateur/entrepreneur Carl Sobocinski and Chick-fil-A Manager of Supplier Sourcing Mike Walpole.

“We are tremendously excited about the chance to share the collective wisdom of these foodservice industry experts,” says Craig O’Neal, VantagePoint’s president and CEO. “Our goal at VantagePoint is to be the best marketing partner possible for our clients. Knowledge and understanding of the foodservice space is key to that goal, and I believe any B2B entity looking for guidance and growth in this industry will feel confident in our abilities when they see what we have to offer.”

 

VantagePoint FSAB grid square

Top – James Camacho, Keith DeMars, and Doug Hallenbeck;

Bottom – Tarun Malik, Carl Sobocinski and Mike Walpole

 

 

About VantagePoint Marketing

VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients. Headquartered in Greenville, South Carolina, it is ranked nationally on BtoB Magazine’s Top Agencies list, has been honored as Agency of the Year for seven of the past eight years by the Business Marketing Association of the Carolinas, and is sixth on the 2014 list of small/midsized Best Places to Work in South Carolina. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit www.vantagep.com.