By Jerry Bellune
When you think of being visionary, compare your vision with Walt Disney’s vision for Disneyland 65 years ago:
“Physically, Disneyland is to be a small world in itself. Encompassing the things that were good and true in American life… dedicated to the ideals, the dreams and the hard facts that have created America.
“I don’t want the public to think about the world they live in when they are inside our world created for them. Beyond physical places, we want to bring people along into an entirely different world, with our philosophies and ideas, our characters, our stories, our past, present and future, so they are a part of it and never want to leave.
“At age 12 or at age 62, we want them to feel curiosity, wonder, awe, fascination, joy, and attachment. Within this world, we want them to experience discovery and adventure, fun and entertainment, education, participation, and recognition.
They will not just come to visit our places or to the theater to see our films. They will bring us into their homes and into their hearts. We will never settle for having customers or fans — they will be Disney people. This world will never be completed. It will always be under construction, expanding, diversifying, playing more and more roles in peoples’ lives.”
Our thanks to Rick Houcek for sharing this visionary document.
We share such field-tested strategies in our 3-CD “Make Yourself a STAR (Someone They Always Remember).” For details, email [email protected]
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