Work starts on The Alliance in Greenville
February 3, 2026
Work will soon start on a landmark mixed-use community that will be an anchor for the future of Laurens Road development.
The Alliance is a $38 million project that will consist of two, four-story buildings on 3.8 acres at 1200 Laurens Road, which is at the intersection with Ackley Road on the edge of the Nicholtown community.
This project is being developed in partnership between NHE, Inc., HF Housing, Inc. (a nonprofit housing affiliate of Hollingsworth Fund), Jordon Development and SCG Development, and will include 100 units that will be affordable for households earning 70% or below the area median income (AMI). It will break down as 10 units at 20% AMI, 11 units at 30% AMI, 68 units at 60% AMI and 11 units at 70% AMI.
The Alliance also will feature 4,200 square feet of commercial space and around 5,000 square feet of amenities, said Taylor Davis, CEO of NHE. Brayden Wynn ( 864-752-0300 |[email protected]) and William Runge of Collett (864-752-0300 | [email protected]) will lead the leasing of the commercial side.
“Over the next few weeks, the buildings currently on the site will start to be demolished and grading will begin as well,” Davis said. “The Alliance is a special project that reflects the surrounding community.”
NHE and the development team have participated in many Nicholtown community meetings since 2021 to gather genuine neighborhood input to ensure that The Alliance was bringing affordable housing to the community.
Yvonne Reeder, a lifelong Nicholtown resident, said the community has long dreamed about bringing an affordable housing concept such as The Alliance to their neighborhood and added that Nicholtown residents showed up in large numbers to express their support when the Planning Commission met on it.
“That vision is becoming reality, as trees are being cleared and older structures are being demolished to make way for new development,” she said. “I see The Alliance not just as a housing project, but as a new landmark. A beacon of light and a gateway into our community. It represents unity, progress, and hope as Nicholtown moves forward into the future.”
Construction on the project is expected to be completed by the third quarter of 2027. Pre-leasing will begin in Spring 2027. Financing for The Alliance is being provided by SouthState Bank, Stratford Capital Group, Prudential (PGIM, Inc.), Monarch Private Capital, and The Greenville Housing Fund.
“We are excited to be part of the team helping to make The Alliance a reality,” said John Bomar, CRE Relationship Manager with SouthState Bank. “This project will be impactful for the City of Greenville and the Nicholtown community, and I am proud of our involvement.”
Gage Weekes, President & CEO of Hollingsworth Funds, said affordable housing is essential to Greenville’s continued growth and economic success, which is why the nonprofit became involved in supporting The Alliance.
“As Greenville continues to thrive, it is critical that our housing supply keeps pace with the people who make this community work,” Weekes said. “The Alliance represents a meaningful investment in our community, ensuring access to high-quality homes for working families and seniors who can live closer to jobs, schools and other services.”
About NHE
NHE provides professional association management, apartment management, community development, and service coordination to communities across the Southeast, representing more than 18,000 homes, apartments, and condominiums in 15 states. The company is actively engaged with national and state industry organizations, holds the AMO (Accredited Management Organization) designation, and is a multi-year honoree of South Carolina’s Top Workplaces and Best Places to Work. Learn more at nhe-inc.com.
