XXX-Rated Business Strategies
February 2, 2015
By Jerry Bellune
All business are alike
Are you easily offended? Then stop reading right now.
What you are about to read is XXX-rated.
It contains ideas from the Mayflower Madam.
Yep. That kind of madam. Love for sale.
Or least temporarily for lease . . . by the hour.
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Sydney Biddle Barrows is a best-selling author.
She helps business and professional practice owners.
She shows them how to attract not just more clients.
She shows how to attract the right clients.
She shows how to get them to come back for more.
Her first best-seller was about her escort service.
It was the most expensive in New York City.
She charged premium prices clients were eager to pay.
It’s called “The Mayflower Madam.”
She also wrote “Uncensored Sales Strategies.”
Both, believe it or not, are great business books.
She was here last week to present a seminar.
I’ll share with you some of what she taught us.
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One of the lessons Sydney teaches is:
All business are more or less alike. No fooling.
But, you protest, my business is different.
No. Your products and services may be different.
But business is business no matter what you offer.
What works in one business will work in another.
We must customize it for our clients and market.
Same ideas, strategies and tactics work everywhere.
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For example, generosity builds credibility.
Give back to the communities your serve.
In turn, the community will reward you.
I know a business owner who gives to everything.
That’s what he prefers but we don’t do that.
We pick a few charities we really care about.
That lets us do more for a few than less for many.
We also become known for that strategy.
So choose how you give carefully. It counts.
More XXX-rated strategies next week.
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Recommended reading
There’s no magic elixir to assure success.
It’s daily attention to details, tactics and strategies.
Accelerate sales. Cut costs. Spend less than you earn.
My $27 “Accelerate Your Sales” shows you now.
Email me for a complimentary copy.
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Next: How to win with premium prices.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
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