XXX-Rated Business Strategies – The Art of Seduction in Sales
February 22, 2015
By Jerry Bellune
This is not advice from Hugh Hefner or Dear Abby.
It is a strategy that will attract and retain clients.
You can call it what you like. Lets call it seduction.
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Ever wonder what professionals do to make sales?
It’s simple. They look and act like professionals.
But looking and acting is a bit more complicated.
Leading department stores hire attractive women.
They know that customers prefer to buy from them.
They must act like pros, not just look like ones.
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By pros, I don’t mean hookers. I mean people who:
• Dress for success and act professionally.
• Believe in themselves and what they have to offer.
• Exude confidence that comforts buyers’ fears.
• Establish rapport and win buyers’ confidence.
This is the secret to successful persuasion and sales.
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The Mayflower Madam taught her girls to do it.
Sydney Barrows ran an exclusive escort service.
Her clients were wealthy and successful men.
She taught her girls to dress and act like real ladies.
This allowed them to command the clients’ respect.
It also helped them out of occasional trouble.
Sydney taught them what to do to:
• Make the client comfortable but respectful.
• If the client made them wary or uncomfortable.
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She taught them what she had learned at home.
Dress as if your grandfather was taking you to dinner.
Let clients treat you like a lady by acting like one.
Be a good listener. Ask intelligent questions.
Read newspapers and magazines. Don’t be a dunce.
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In 30 years in sales, we have hired mostly women.
We have no bias against men. But women do better.
They develop what I call “the art of seduction.”
They help people make good buying decisions.
Men only tend to want to close the sale.
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Recommended reading
All of us can learn from Sydney Barrows’ books:
“The Mayflower Madam” tells how she did it.
“Uncensored Sales Strategies” tells how you can, too.
Both are available at Amazon or your bookseller.
More about Sydney at sydneybarrows.com
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Next: The Arts of Persuasion in Sales
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©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
