YMCA of Greenville announces promotion of Barbie Jefferson to executive vice president and chief operating and financial officer
November 11, 2024
YMCA of Greenville announced today the promotion of leadership team member Barbie Jefferson, as she accepts additional responsibilities providing executive leadership and strategic direction of the organization to continue strengthening the Greenville community through youth development, healthy living, and social responsibility.
As executive vice president and chief operating and financial officer, Jefferson will play a pivotal role in driving the success and impact of the YMCA of Greenville, leveraging its leadership, strategic vision, and operational and financial expertise to advance the organization’s mission and serve the community effectively. Jefferson will be responsible for membership growth, program development, branch board development, volunteer recruitment and community relations. She will also oversee all fiscal management including financial planning and analysis, budgeting, debt insurance and management, treasury management, tax compliance, and internal and GAAP (generally accepted accounting principles) financial reporting.
Previously, Jefferson held the role of executive vice president and chief financial officer, where she oversaw association performance matters, served as liaison to the board of directors’ finance committee, and supported YMCA of Greenville Foundation investment initiatives. Jefferson also led as the staff facilitator and liaison to the board of directors’ Christian mission committee, focusing on lifting the Y’s Christian mission, principles, and practices.
“I look forward to continuing my life’s work with the YMCA of Greenville, helping to build healthy spirit, mind and body for all,” says Jefferson, who has been with the YMCA of Greenville since 2018. “We are making a difference in our community and are helping to ensure everyone has the opportunity to reach their full potential. I am grateful to be a part of an organization whose mission aligns so closely to that of my own.”
“Barbie’s organizational vision and operational strategy aligns and supports the strategic direction of the YMCA of Greenville and that has, and will continue, to tremendously impact our community,” says Sam Franklin, president and CEO of the YMCA of Greenville. “She plays a critical role in the YMCA of Greenville with responsibilities that span a broad spectrum, and I have nothing but confidence as she transitions to this new role.”
Jefferson is a member of Greenville Professional Women’s Forum (GPWF) and serves as the VP of Logistics. She is a member of Upstate CFO Council, has been a guest speaker on Leaders of Modern Finance Podcast, and was named TALK Magazine’s 25 Most Beautiful Women of the Upstate in 2021.
YMCA of Greenville offers professional growth opportunities to its high-achieving leadership. With a long-standing policy of promoting from within whenever possible, the organization will continue to benefit from the staff’s years of experience and knowledge, helping the YMCA of Greenville advance its mission and improve the overall impact the Y has on all communities it serves.
To learn more about the YMCA of Greenville and the projects, programs, and services it supports, visit https://www.ymcagreenville.org/.
About the YMCA of Greenville, SC
The YMCA of Greenville is a cause-driven non-profit organization. Our mission is, following the example of Christ, to build a healthy spirit, mind, and body for all. With a focus on youth development, healthy living and social responsibility, the Y nurtures the potential of every youth and teen, improves the health and well-being of our community and provides opportunities to give back and help support our neighbors. Founded in 1876, the Y serves more than 70,000 people annually through programs that include after-school care, resident and day camps, aquatics, youth and adult sports, and health and wellness. Programs are offered through four family branches, as well as the Verdae YMCA, Life Center YMCA, YMCA Camp Greenville, and YMCA Judson Community Center. The Y is also home to Y Teen Services and the SC Youth in Government programs. For more information about the YMCA of Greenville, visit ymcagreenville.org, or call (864) 412-0288.
