When all else fails, try a little magic
November 12, 2018
By Jerry Bellune
Those of us who have bought a business will relate to what Geoff Ellinwood went through. Geoff bought a company nobody had heard of for $10,000. It had no client list and the clients were not happy.
The previous owner he apprenticed under gave no support, help or strategy – unless you consider flyers in neighborhoods a strategy – and had moved out of state.
In addition, he was so inexperienced in business, marketing and sales, he didn’t know what business owners should know.
Those first couple of years at the school of hard knocks were tough. Geoff felt like the kid whose lunch money was taken and his head flushed in the toilet.
When the phone rarely rang, a long conversation ended with; “Let me talk it over with ….. and I’ll get back to you”.
If he got a client they were difficult to work with except for their dog, The dog was the easiest part.
He asked local veterinarians, groomers and pet stores if he could leave brochures. Many of them wouldn’t even look up.
Then Geoff discovered almost as if by magic a solution that turned his business around. He reveals it in
“Maverick Entrepreneurs’ Million Dollar Secrets.” This new book can help your business, too.
To place your order for a $20 autographed copy, call 803-35907633.
Copyright 2018, The Bellune Co., Inc.
