Jackson’s Todd Steen elected to SEMA’s Wheel & Tire Council
August 14, 2017
Todd Steen, Executive Director of Business Development for Jackson Marketing, Motorsports & Events, has been elected to the Select Committee of the Wheel & Tire Council of SEMA, the national trade organization at the forefront of advocacy and support for the automotive aftermarket. Steen also has been selected to chair the council’s subcommittee on sales and marketing.
SEMA, the Specialty Equipment Market Association, has 6,900 members representing approximately $41 billion in annual sales. Members include a diverse group of manufacturers, distributors, retailers, auto restorers and restylers, street rod builders, car clubs, race teams and publishers. SEMA’s annual trade show in Las Vegas is recognized as the premier industry event, hosting 3,000 exhibitors and welcoming approximately 160,000 attendees.
A car enthusiast with a 20-year career in the automotive and motorsports industry, Steen has participated in SEMA events for 18 years. His experience in marketing and sales training on the features and benefits of various types of on- and off-road tires helped earn his election to a two-year term on the Wheel & Tire Council, one of 10 working councils that address issues and create opportunities for specific segments of the specialty equipment industry.
“As a long-time participant in SEMA, it’s quite an honor for me to be elected to serve such a highly regarded industry organization,” Steen said. “I look forward to working with the Wheel & Tire Council on programs and insights to help our member companies in the areas of marketing, sales and customer service.”
About Jackson Marketing, Motorsports & Events
Jackson Marketing, Motorsports & Events is a fully integrated marketing communication and events agency offering marketing consulting and strategy, branding, digital marketing, content and public relations, events and tours and dealer marketing. Awarded “Agency of the Year” by BMA Carolinas and named a 2015, 2016 and 2017 “B2B Top Shop” by Chief Marketer magazine, Jackson partners with a host of blue-chip brands including BMW, Michelin, BFGoodrich Tires, BNSF Railway, Harlem Globetrotters, JCB Construction Equipment, Sage Automotive Interiors, Magpul Firearms, Trijicon Aiming Solutions, the American Red Cross and Habitat for Humanity. For more information about the company or its locations in Greenville, S.C., and San Diego, visit the company’s website at www.jacksonmg.com.
