Printing excellence PICA Awards recognize Upstate organizations
June 5, 2018
The Printing Industry of the Carolinas (PICA) has announced Indexx, Inc. of Greenville as an award winner in the 2017 PICA Awards Competition. Indexx won six Best of Category Awards, one Special Judges Award and six Awards of Excellence, which includes an Award of Excellence in the Digital Printing: Special Effects category for its collaborative work on the Greenville-Spartanburg International Airport’s Artist Brunch Invitation, designed by Crawford Strategy.
“It’s an honor to be recognized for our work on this unique piece,” said Jordan Finn, President of Indexx, Inc. “We’re grateful for the opportunity to work alongside local businesses like Crawford Strategy and GSP International Airport who are making great impacts on the Greenville community.”
The invitation was created for an event to celebrate a program initiated by The Greenville-Spartanburg Airport District for the selection, commissioning and installation of art to complement the renovations and improvements completed at Greenville-Spartanburg International Airport (GSP). The art includes two-dimensional artwork and three-dimensional sculptures.
This commission began to highlight the community and take the airport to the next level—beyond simply a functional hub of transportation. GSP has created a venue for the exhibition of art infused with meaning.
To showcase the commissioned artwork, GSP, with the help of Crawford Strategy as its strategic partner, hosted a “Meet and Greet” brunch where local artists across the Upstate were invited to meet the artists, see the artwork and enjoy refreshments. The team wanted to create a unique invitation that matched this special event that pivoted off the idea of travel documents—a passport to the arts. To imitate a real passport, Crawford Strategy and Indexx, Inc. worked collaboratively to incorporate an embossed paper texture and ink, making the invitation feel like a real passport. Crawford Strategy and Indexx worked together to create a design that piqued interest and tied in to the airport’s overall messaging.
“The team at Crawford Strategy is committed to bold, brave ideas that have provided invaluable creative strategies to the GSP brand,” said Dudley Brown, Public Relations Manager at GSP Airport. “Their capabilities and industry knowledge in public relations, advertising and graphic design make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. We are grateful to Crawford Strategy and Indexx for producing such a special invitation for such a unique event.”
The PICA Awards, established in 1966, has become one of the largest printing contests in the nation. This year, PICA received more than 580 entries from 44 printing companies and 145 entries from high school and college graphic arts educational programs from across the Carolinas. The judges, printing and production experts from outside of North and South Carolina, chose the award winners based on criteria such as: registration, crossovers, clarity and neatness, sharpness of halftones and line drawings, richness and tonal qualities of color, paper and ink selection, ink coverage, difficulty of printing, effective contrast or softness, finishing, bindery, and overall visual impact.
About Indexx, Inc.
INDEXX is one of the top performing commercial printers in the Upstate and one of the Top 400 printers in North America. Indexx, a G7 Master Printer and FSC-certified company, specializes in offset, digital, wide format, e-commerce and publishing, The company founded in 1993 is headquartered in Greenville, SC. For more information visit www.indexx.com.
About GSP International Airport
Greenville-Spartanburg International Airport (GSP) is conveniently located along I-85 between Greenville and Spartanburg. It serves more than 2.1 million passengers per year, through five major airlines, and 50-plus non-stop daily departures to 14 major cities and 15 airports around the United States. A connection in one of these cities makes access to the world easy from GSP. Learn more at gspairport.com.
About Crawford Strategy, LLC
Crawford Strategy is a full-service marketing and branding agency in Greenville, S.C. The agency provides a full range of services including advertising, SEO and SEM, video production, web design and digital marketing. Crawford Strategy is known for providing strategic and creative communications, highly responsive customer service and significant, award-winning results for its clients. Crawford has expertise in a variety of industries including healthcare, travel and tourism, education and financial services. For more information, please visit our website at https://crawfordstrategy.com/.
