Chamber fills new strategic communications role
May 15, 2017
The Spartanburg Area Chamber of Commerce has hired Will Rothschild as Vice President of Strategic Communications. The role is a new one at the Chamber.
Rothschild, 44, is a former journalist who most recently served as Communications Manager for the City of Spartanburg. In that position, he was responsible for managing all aspects of the city’s communications and marketing efforts.
Rothschild will coordinate the marketing and communications efforts of all five entities housed at the Spartanburg Chamber, including the Spartanburg Convention and Visitors Bureau, the Economic Futures Group, OneSpartanburg, and the newly launched Downtown Development Partnership. More broadly, the position will be focused on marketing the Spartanburg community and telling its story to the world.
“Given our status as the only chamber in the state to house tourism, economic development and chamber functions, not to mention the recent additions of OneSpartanburg and the Downtown Development Partnership, it was past time for us to hire a professional to communicate Spartanburg’s message across all our channels and share that this is indeed a premier place to visit, invest, grow a business and raise a family,” Spartanburg Area Chamber of Commerce President and CEO Allen Smith said. “That’s not an opinion. We have the data to support it, and we look forward to Will taking that message to a greater, targeted audience.”
“I’m always struck by the number of people who come to Spartanburg and say, ‘I had no idea all of this was happening here.’ Starting today, with this hire, we seek to take the message of momentum and economic opportunity to a much larger audience, and Will Rothschild is the perfect person to do it.”
Rothschild and his wife, Carey, have two daughters, Alex, 17, and Sarah, 15.
About the Spartanburg Area Chamber of Commerce
The Spartanburg Area Chamber of Commerce is a private, non-profit organization supported through membership investment and strategic partnerships. Our mission is to enhance the economic vitality and lifestyle environment of Spartanburg County. For more information, visit spartanburgchamber.com.
