Greenworks Tools selects Jeff Dezen Public Relations (JDPR) for comprehensive communication services
December 13, 2016
Greenworks Tools, leaders in battery-powered outdoor equipment for professionals and DIY-consumers, has selected Jeff Dezen Public Relations (JDPR) to provide comprehensive marketing-communications services for its Commercial and Consumer business units. As PR agency-of-record, JDPR will provide strategic planning, national media relations, new product launches and proprietary communications program development in support of the brand’s diverse product offering and multiple channels of distribution.
With North American headquarters in Mooresville, North Carolina, Greenworks Tools manufactures products ranging from trimmers and chainsaws, to mowers, blowers, power washers, and more. The company’s products are used by professional landscapers as well as DIY/homeowners, and the company is recognized as a global innovator in battery-powered technologies.
According to Chris Allen, President of Greenworks Tools, “We are a dynamic, fast-moving company that deliberately has sought out a marketing-communications partner that can help to drive our business forward. We have found this partner in JDPR and quickly have grown to value their understanding of our business, as well as their creativity and work ethic.”
Jeff Dezen, President of JDPR, echoed Allen’s enthusiasm: “To support Greenworks is tremendously gratifying because we get to deploy our full range of strategic and creative communications services. The #1 innovators in battery-powered equipment deserve our very best, and we are committed to exceed their expectations,” Dezen concluded.
ABOUT GREENWORKS:
Greenworks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and reel mowers, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, noxious fumes, stamina-reducing vibration and noise associated with gas products. For more information, find us on the web at GreenworksTools.com or GreenworksCommercial.com.
ABOUT JDPR:
JDPR began in 1991 with a clear objective: to always exceed the expectations of our clients. In the decades since, we have established ourselves as an industry-leading corporate communications agency that specializes in strategic public relations planning, proprietary program development and demonstrable ROI. The JDPR team crafts impactful campaigns, stemming from deliberate business analysis and creative idea generation. Our passion for storytelling and community-building adds value to our clients’ brands. Support services include social media and SEO strategy, national and regional media relations, cause-related marketing campaigns, internal communications and crisis management. JDPR represents companies of all sizes who appreciate a collaborative approach, a commitment to excellence and measuring results. Learn more at JDPR.com.
