Jeffrey Gitomer January 28, 2014
January 27, 2014
By Jeffrey Gitomer
January 28, 2014
What makes a “top performer” a top performer?
If you hold interviews with the most successful salespeople in the world,and ask them “why are you successful?” they’ll give you their take onit, but it will not be the right answer. They will give you symptomaticresponses like, “I get up early in the morning” or “I work hard everyday” or “I’m willing to do what other people are not willing to do” or“I ask a lot of questions” or “I put my customers first.”
All of those answers and those characteristics will not help anothersalesperson to become more successful. I would rather hear somethinglike, “I have coffee with one customer every morning at 7:30” or “Ipre-prepare three questions before every sales meeting. Engaging,thought-provoking questions about what I believe are the emotionalelements of my customers desires” or “I take notes when the customer istalking to be certain I capture his needs and my promises.”
The differences are subtle.
Most successful salespeople have no concept of why they are successful, orperhaps they have no ability to make it clear, or even – never gave itmuch thought.
Yes, the salesperson asked a lot of questions, but the secret is to get to the motive of the person wanting to buy. Thequestions he or she asked drew out emotion and buying motive and, as aresult, the salesperson created a buying atmosphere.
So, when Iinterview a successful salesperson, I want to make sure that if I’masking him or her why they are successful, I want to get to the WHATTHEY ACTUALLY DO behind their perception of why.
Yesterday, Iinterviewed two multi-million dollar producers. I asked them what theydid to get to their top position. Here are the net results (what I asked + what they said + how I interpreted it + how they agreed it really was after I restated/reworded it):
1. Persistence without being a pest. Following up professionally and consistently with value messages and firm reasons to buy. Their key: NEVER MISS ONE FOLLOW-UP.
2. Build real relationships. More than just a sale. Investing quality time with each customer BEYOND the sale.
3. A high percentage of customers give repeat orders without a bid, quote, or proposal. This is a result of TRUST and RELATIONSHIP.
4. They pass on the sale if the deal isn’t a good fit or good profit. They are not afraid to lose a sale or pass on a sale if it’s a NO PROFIT one or one that goes outside their business safety.
5. They make recommendations that favor the customer, not the salesperson’s wallet. They do what is best for the LONG TERM, not just make the sale.
6. They think “customer” not “sale.” That strategy leads to customer LOYALTY.
7. They think “ask” not “tell.” Great salespeople discover needs and motives by asking, not giving a salespitch. (SECRET: They don’t use the slide deck provided by marketing,because it didn’t help them make a sale.)
8. They think “friendly” not “professional.” Their relationships are enhanced by the relaxed attitude found in FRIENDSHIPS.
9. They think “service” not “quota.” They found that the better they SERVICED their accounts, the easier itwas to get the next order. They never worried about their “sales plan”or quota.
10. They are accessible and available. All of their customers can TEXT when needed.
11. They are trusted by their customers. The TRUST they have has been earned slowly over time. Customers ask their advice before they buy.
12. They are truthful at all costs. Relationships based on TRUTH end up being relationships based on trust.
13. They are experts about their product and their market. Their customers want to know their salesperson is an EXPERT, not just a nice guy.
13.5 As a result of ALL the other things they do for their customers, they get referrals, often without asking. Referrals are not just leads, they’re REPORT CARDS.
Now you can say anything you want to about this list. But be careful whatyou say, because this is from salespeople that make big sales, and areputting major money in the bank. How major are you?
JeffreyGitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling 21.5Unbreakable Laws of Selling is now available as a book and an onlinecourse at www.gitomerVT.com. For public event dates and informationabout training and seminars visit www.gitomer.com or email Jeffreypersonally at [email protected].
© 2014 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
January 28, 2014
What makes a “top performer” a top performer?
If you hold interviews with the most successful salespeople in the world,and ask them “why are you successful?” they’ll give you their take onit, but it will not be the right answer. They will give you symptomaticresponses like, “I get up early in the morning” or “I work hard everyday” or “I’m willing to do what other people are not willing to do” or“I ask a lot of questions” or “I put my customers first.”
All of those answers and those characteristics will not help anothersalesperson to become more successful. I would rather hear somethinglike, “I have coffee with one customer every morning at 7:30” or “Ipre-prepare three questions before every sales meeting. Engaging,thought-provoking questions about what I believe are the emotionalelements of my customers desires” or “I take notes when the customer istalking to be certain I capture his needs and my promises.”
The differences are subtle.
Most successful salespeople have no concept of why they are successful, orperhaps they have no ability to make it clear, or even – never gave itmuch thought.
Yes, the salesperson asked a lot of questions, but the secret is to get to the motive of the person wanting to buy. Thequestions he or she asked drew out emotion and buying motive and, as aresult, the salesperson created a buying atmosphere.
So, when Iinterview a successful salesperson, I want to make sure that if I’masking him or her why they are successful, I want to get to the WHATTHEY ACTUALLY DO behind their perception of why.
Yesterday, Iinterviewed two multi-million dollar producers. I asked them what theydid to get to their top position. Here are the net results (what I asked + what they said + how I interpreted it + how they agreed it really was after I restated/reworded it):
1. Persistence without being a pest. Following up professionally and consistently with value messages and firm reasons to buy. Their key: NEVER MISS ONE FOLLOW-UP.
2. Build real relationships. More than just a sale. Investing quality time with each customer BEYOND the sale.
3. A high percentage of customers give repeat orders without a bid, quote, or proposal. This is a result of TRUST and RELATIONSHIP.
4. They pass on the sale if the deal isn’t a good fit or good profit. They are not afraid to lose a sale or pass on a sale if it’s a NO PROFIT one or one that goes outside their business safety.
5. They make recommendations that favor the customer, not the salesperson’s wallet. They do what is best for the LONG TERM, not just make the sale.
6. They think “customer” not “sale.” That strategy leads to customer LOYALTY.
7. They think “ask” not “tell.” Great salespeople discover needs and motives by asking, not giving a salespitch. (SECRET: They don’t use the slide deck provided by marketing,because it didn’t help them make a sale.)
8. They think “friendly” not “professional.” Their relationships are enhanced by the relaxed attitude found in FRIENDSHIPS.
9. They think “service” not “quota.” They found that the better they SERVICED their accounts, the easier itwas to get the next order. They never worried about their “sales plan”or quota.
10. They are accessible and available. All of their customers can TEXT when needed.
11. They are trusted by their customers. The TRUST they have has been earned slowly over time. Customers ask their advice before they buy.
12. They are truthful at all costs. Relationships based on TRUTH end up being relationships based on trust.
13. They are experts about their product and their market. Their customers want to know their salesperson is an EXPERT, not just a nice guy.
13.5 As a result of ALL the other things they do for their customers, they get referrals, often without asking. Referrals are not just leads, they’re REPORT CARDS.
Now you can say anything you want to about this list. But be careful whatyou say, because this is from salespeople that make big sales, and areputting major money in the bank. How major are you?
JeffreyGitomer is the author of twelve best-selling books including The SalesBible and The Little Red Book of Selling. His best-selling 21.5Unbreakable Laws of Selling is now available as a book and an onlinecourse at www.gitomerVT.com. For public event dates and informationabout training and seminars visit www.gitomer.com or email Jeffreypersonally at [email protected].
© 2014 All Rights Reserved. Don’t even think about reproducing this document
without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112
