Latest Version of Game-Changing Advocacy Software Released
March 12, 2012
New website explains value of RAP Index 3.0 to help organizations find key influencers
GREENVILLE, SC – February 28, 2012 – The RAP Index, LLC announced today the launch of RAP Index 3.0, an effective, cutting-edge software service that uncovers key contacts which are invaluable to affecting change. With enhanced search features and a much improved user interface, this newly released version makes finding key stakeholders to target public policy influencers easier than ever before. Updated graphing and mapping capabilities allow for more customized reporting to meet each client’s unique needs.
“The right person delivering the right message in the right way is critical if you want to be heard,” says Chip Felkel, RAP Index CEO, a long time public affairs strategist and advocacy expert. “RAP 3.0 makes it even easier to identify and tap into those relationships.” By identifying, quantifying and qualifying key relationships with influential policy makers, an organization can make a bigger impact in the world of advocacy. “It’s a simple, effective program,” says Felkel, “that gives you a competitive advantage over all the voices clamoring for attention.”
So how does it work? First, a customized, targeted online survey is sent to all of your stakeholders asking questions of each individual, such as: who they know, what organizations they donate to, how they get their news, and more. Secondly, each respondent is given a proprietary RAP Index score based on 1) the depth, breadth and scope of relationships they have with elected officials, 2) their willingness to take advocacy action, and 3) their sphere of influence in the community. Finally, an organization can search the results by elected official, constituency, or specific issue—this allows you to locate the best advocates for any given situation, and the most effective ways to get them engaged on your behalf.
About RAP Index
RAP Index is a software service, developed by advocacy experts for advocacy professionals, that decisively measures the Relationships, Advocability and Political capital of an organization’s stakeholders, to find and activate their best advocates. For more information, visit www.RAPindex.com.
