Entrepreneur Secrets – Change the rules of the game
July 18, 2016
By Jerry Bellune
Cosmopolitan magazine was failing.
It was losing readers, advertisers and money.
Then Helen Gurley Brown stepped in.
She changed that — and the rules of the game.
Helen was an early women’s rights champion.
She was the Hugh Hefner of women’s liberation.
It took nerve to do what she did.
Her book “Sex and the Single Girl” was a best-seller.
It changed the rules for women’s behavior.
She supported that in Cosmopolitan every month.
The magazine became Playboy for women.
Author Gail Sheehy called her a self-made woman.
She started with nothing and made the most of it.
Her father was killed in an accident in Arkansas.
He left her mother impoverished.
Her sister Mary was crippled with polio.
Helen was their sole means of support.
She started as a secretary and held 17 jobs.
At age 42, she took over a failing Cosmo.
Physically, Helen was no beauty. She had brains.
To her readers, Helen became the goddess of love.
She was more than a sexual revolutionary.
She anticipated how American women could change.
Her ‘liberated women’ found equally liberated men.
She married a film producer when she was 37.
Their marriage lasted 50 years until his death.
Her husband proved to be her secret weapon.
He gave her the idea for her best-seller.
He helped her revive the failing magazine.
She had chutzpah — “the drive to put yourself ahead.” She showed women when to push and how hard.
Could you do something as original as Helen did?
What small revolution could you start?
What fresh air could you breathe into your business?
Do you see opportunity but aren’t sure what to do?
You can become Someone They Always Remember.
Email me for details at [email protected].
You’ll discover what others have done.
This will give you a blueprint for your own success.
Next: Retain your clients for life.
Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2016 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
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