Blue Avenue launches new website

Blue Avenue, the Columbia-based economic development marketing team, has launched a new website at www.goblueavenue.com.

Blue Avenue is Colleen Coletta and Rhonda Rawl. Colleen specializes in brand and visual design — ranging from identity development, designing a corporate annual report to directing a full-length video. Rhonda specializes in strategic marketing planning, discovery and research, public relations and event management.

Working together since 2000, Colleen and Rhonda each have more than 20 years’ experience and have built a statewide client list of site consultants, public finance providers, educational institutions, law firms, economic development agencies, hospital systems and more.

Their new website focuses on Blue Avenue’s specialties of economic development, professional services, and education and workforce development. Working from an office in the historic Arcade Building on Main Street in downtown Columbia, their tools include responsive websites, digital marketing, print brochures and professional outreach.

“We take time-tested principles of marketing communications and apply them to the form which works best for each individual client in each unique situation,” Rhonda Rawl said. “That’s what makes us a unique full-service agency, as no two clients’ needs are alike.”

“Our clients have relied on us to take their big ideas and apply strategic thinking and imaginative visuals to everything they’re doing, whether it be a simple, effective brochure or staging a major economic development announcement,” says Colleen Coletta.

A sample of clients include SC Department of Commerce, Giti Tire, SC Power Team, Lexington County, Columbia Metropolitan Airport, First Citizens Bank, Recruiting Solutions, the South Carolina Jobs-Economic Development Authority (JEDA), Parker Poe Adams & Bernstein, the University of South Carolina and Midlands Middle College.

About Blue Avenue

Blue Avenue specializes in marketing economic development, professional services and education & workforce development. Over the past 16 years they have served economic development clientele, financial institutions, healthcare organizations, law and accounting firms, manufacturers, faith-based organizations and non-profit associations.