Innovative Marketing – Attracting Our Ideal Prospects
May 12, 2014
By Jerry Bellune
May 12, 2014
Attracting Our Ideal Prospects
Are you attracting your Ideal Prospects?
Or are you pursuing anybody who’ll fog a mirror?
Do they want to buy your products and services?
How do you know? What research have you done?
What sales records do you keep?
Do you have their contact information?
What’s better than pursuing your Ideal Prospects?
That’s easy. Having them pursue you.
Not just any prospects. We want the right prospects.
‘These are the prospects who want what we’ve got.
And they’re willing to pay premium prices for it.
The first question we should ask ourselves is:
• What are our most profitable products and services?
What are their benefits, not just features?
What is their value to those who buy them.
Our second question is:
• Who desires and is most likely to buy them?
This requires more calculation.
What’s their income, age, gender? Where do they live? How often will they buy? What are they willing to pay?
What is their potential lifetime value as clients.
Our third question is:
Who’s our competition? What do they offer?
How do they reach our Ideal Prospects?
How can we make our offers more attractive?
What must we do to capture our market share?
What must we do to retain the share we have?
In designing our campaigns, we must decide if:
• We want simply to build a valuable brand.
• We want to generate leads to develop.
• We want ads that prompt response.
Our objectives must be clear.
We should aim for only one at a time.
Recommended reading & listening
“Dominate Your Market” shows you how to do this.
It is a blueprint for attracting Ideal Prospects.
It shows how to convert them to Ideal Clients.
Its strategies are in print and on audio CDs.
Email me for a copy at [email protected]
Next: Wizardry in marketing.
©2014 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
