Jiffy Lube Service Centers Launch Maintenance Partners for Life Campaign to Benefit American Heart Association
February 4, 2009
Jiffy Lube Aims to Raise $1.5 Million for the Go Red For Women Movement to Help Fight Heart Disease
COLUMBIA, SC – February 4, 2009 – Jiffy Lube® service centers in Columbia have announced their participation in the second year of the company’s Maintenance Partners for Life campaign to support the American Heart Association’s® (AHA) Go Red For Women movement. Heart disease is the nation’s number one killer of women and men, and Jiffy Lube is committed to raising more than $1.5 million help stamp out the disease. Last year, Jiffy Lube service centers raised more than $1 million for AHA.
Between January 28 and March 16, customers can participate in the fundraising campaign by donating $3 to Go Red For Women and in return will receive a Jiffy Lube Maintenance Partners for Life savings book worth $100 in preventive-maintenance savings. The book features recipes for healthy meals and tips for living a healthier lifestyle.
Research shows that many people are unaware of threats to both their heart health and vehicle health. Cardiovascular disease kills approximately 460,000 women per year, averaging one woman per minute and according to the Car Care Council, eight out of ten vehicles fails at least one part of their inspection. The Jiffy Lube Maintenance Partners for Life campaign stresses the importance of being vigilant about heart health and vehicle health, and educates people about smart, preventive maintenance for their bodies and vehicles. Customers will receive valuable information on keeping both their body and vehicle “engines” performing at their best.
“In the first year of our Maintenance Partners for Life campaign, we were able to raise awareness, educate our community on heart disease and exceed our national fundraising goal. We are excited to build on this momentum and continue to raise much-needed funds for heart disease prevention,” said Jim Orsi, Director of Operations for Jiffy Lube. “ I invite everyone in Columbia to join us in the fight against heart disease, helping make an impact nationally and in our own backyard.”
Learn more about Go Red For Women at www.GoRedForWomen.org.
About Go Red For Women
Since 2004, Go Red For Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease — the No. 1killer of women. We want millions of women across America to take heart disease personally. Go Red For Women engages women and the men who love them to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit www.GoRedForWomen.org. Go Red For Women is nationally sponsored by Macy’s and Merck & Co., Inc.
About South Lubes, Inc dba Jiffy Lube
South Lubes, Inc is an independent franchisee of Jiffy Lube International. Founded in 1994, South Lubes operates 65 Jiffy Lube service centers in Florida, North Carolina and South Carolina. Visit www.jiffylubesoutheast.com to learn more about Jiffy Lube and vehicle care.
