Midlands Authority for Conventions, Sports & Tourism Selects New Publishing Company
May 12, 2008
Denver based company to produce the organization’s publications
Columbia, SC – May 12, 2008 – The Midlands Authority for Conventions, Sports & Tourism (MACST) has selected Weaver Multimedia Group to publish the Columbia South Carolina Riverbanks Region Official Visitors Guide and the Columbia South Carolina Riverbanks Region Official Meeting & Event Planner Guide, with the first book publishing in October of 2008.
As the city’s official marketing organization for meetings and conventions, travel professionals, and international leisure travelers, the Midlands Authority for Conventions, Sports & Tourism selected Weaver to assist in bringing economic benefits to the region through increased visitation and conventions. Weaver will be responsible for design and editorial of both guides, as well as advertising sales in the guides and on www.columbiacvb.com.
Ric Luber, president/CEO for the MACST states, “We are excited to be working with Weaver. They are experienced professionals that who are able to assist us in becoming a world-class destination through our two biggest marketing pieces, our official visitors guide and our meeting planners guide.”
Weaver has over 20 years of history in destination marketing as a travel publisher, creating guides for tourists, meeting planners, travel agents and tour operators, as well as providing custom web sites, virtual guides, e-marketing programs and online advertising for its clients.
ABOUT WEAVER MULTIMEDIA GROUP: A full-service travel publisher, Weaver Multimedia Group supports the marketing initiatives of 16 major Convention and Visitors Bureaus and State Tourism Agencies. Weaver works with Austin, Anaheim, Pasadena, Dallas, New Orleans, San Jose, New York City, Philadelphia, Los Angeles, Chicago, Las Vegas, San Francisco, Seattle and Vancouver, B.C., creating print and online publishing programs that benefit both the destination and CVB members. The company also produces state visitor guides for Colorado and Wyoming, and maintains the tourism website of Colorado.
ABOUT THE MIDLANDS AUTHORITY FOR CONVENTIONS, SPORTS & TOURISM:
The mission of the Midlands Authority for Conventions, Sports & Tourism is to strengthen the area’s economy by marketing and selling the region, its accommodations, restaurants, facilities and attractions as a destination for meetings, conventions, tradeshows, special events and leisure travel and by working cooperatively with the hospitality community providing informative materials and assistive services that enhance and promote the desired image of the Columbia Riverbanks Region.
