Introducing our new advice column: Communications, PR and more from NP Strategy

By Heather Matthews
NP Strategy

“Free PR advice from a top, local strategic communications agency!” Sound too good to be true?  Well, for the next twelve months that is exactly what you will get in this publication from NP Strategy.  We’ve partnered with longtime friend and publisher Alan Cooper to share our insider’s view and provide you with free advice.  Why?  We are a start-up, founded in 2014, that has enjoyed success and we want to keep growing… and when you give, you grow.

Among the topics we will cover:

• Inside the Newsroom: Managing the media with insight from former journalists
• The biggest mistakes people make in a crisis
• The (NEW!) power of video
• Executing successful events: More than just a pretty party
• Effective Stakeholder engagement strategies- that help you succeed
• Navigating today’s social media scene
• Top ten tips to avoid common “Website Woes”
• And more!

One of the secrets to our success, which you can implement now, is serve your teammates.  Regardless of title or years on the job, we will roll up our sleeves and do what needs to be done in order to ensure success for our clients.  That includes 14-hour days, chasing down a journalist or even – this truly happened – cleaning a porta-potty at an event because it is necessary.  (We would prefer not to repeat that last one.)  If your team isn’t to the point where you are serving one another, spend some time together to get to know each other.  In the office, watch for ways to support your colleagues, and ask daily, “How may I help you?” Nothing solidifies a team more than reaching a mountain-sized goal – together.

WARNING: NP Strategy is not your typical PR agency.  While we are an experienced group of professionals from media, business, public policy and communications agencies, we personalize what we do in a way others don’t. We work alongside non-profits, international corporations, governments and local businesses. And what truly sets us apart is we are a wholly owned subsidiary of the Nexsen Pruet Law Firm. This gives us a unique perspective of how legal and communications can complement each other. We also work with other law firms, just never in direct opposition to our parent company.  And while we serve mostly NC and SC clients, you’ll see us hopping airplanes to visit clients farther away now and again.

If you have a question or topic you would like us to discuss in the future, shoot me an email at [email protected].  In the meantime, we hope you enjoy this video we helped produce earlier this year for Samsung. (click here to see the grand opening video)

Heather Hoopes-Matthews is a nationally award-winning journalist with extensive experience in South Carolina. In 2002, Heather brought her valuable experience as a senior news reporter to Nexsen Pruet, to serve as the marketing and public relations director for the eight-office, 200-lawyer business law firm based in the Carolinas. As an experienced communicator in public relations and marketing, Heather was selected to help launch NP Strategy, to assist companies in navigating messaging and engagement in rapidly changing environments.