Marketing Magic – Timeless Direct Marketing Principles
April 5, 2015
By Jerry Bellune
Timeless Direct Marketing Principles
Have you ever heard of marketer Bob Stone?
Bob wrote “Successful Direct Marketing Methods.”
The book’s 8th edition is available at Amazon.com
He changed advertising and marketing thinking.
He left “30 Timeless Direct Marketing Principles.”
I’m going to share this legacy from Bob with you.
Bob focused on direct mail and online marketing.
But his principles will work in any advertising.
You’ll want to keep a copy of them handy.
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1. All customers are not created equal.
20% of your clients give you 80% of your business.
That’s why it’s critical to identify that 20%.
Those are the ones to lavish your attention on.
Create great experiences for them.
Offer them first your newest products and services.
Tailor special sales and events for them only.
Market to them relentlessly in all media advertising.
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2. Your client’s second order is the most important.
A two-time buyer is twice as likely to buy again.
One-time buyers may be only interested in price.
Repeat buyers are more likely to value quality.
One-time buyers are discount-driven transactionals.
Repeat buyers are looking for a relationship of trust.
Relationals buy only from those who show they care.
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3. Maximizing advertising results depends on:
• Consumers of the media and lists you use.
• The offers you make to this targeted audience.
• The ad copy and graphics you create to excite them.
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4. Names on two or more lists outpull all others.
This is critical in using direct mail and online lists.
Use more than one list: Your own and those you buy.
Merge and purge to narrow the target and lower costs.
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Get more from your marketing
My new Special Report will attract your 20% clients.
It’s called “Secrets of Seduction Marketing.”
For a complimentary copy email me.
It’s absolutely free. No strings attached.
You may be interested in a special FUNshop on this.
It’s limited to only 15 participants.
Let me know if you want details.
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Next: Know who you want to reach.
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Want to share this with a friend? Be my guest.
We only ask that you tell them where it came from.
Invite them to send me their email address.
They can reach me at [email protected]
I’ll email this strategy letter to them each week.
©2015 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2015 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
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