Heybo Selects The Brandon Agency As Its Full-Service Marketing Partner
March 30, 2015
MYRTLE BEACH, SC – The Brandon Agency, a leading integrated marketing agency based in the Southeast, has been named the agency of record for Heybo, a rapidly growing apparel brand that celebrates the southern outdoors experience.
The agency will assist Heybo with all marketing efforts, including: brand development, creative, interactive, website development, public relations, social media, collateral development, retail system management, design, SEO, PPC, and analytics.
The working strategic partnership with Heybo will be phased and start with an expansive re-branding effort, photography and the development of the brand’s creative personality.
“This is a great opportunity for our agency,” Scott Brandon, CEO of The Brandon Agency, said. “Heybo has already built a fantastic business. We’re excited to layer on our expertise in this category with some new ideas that can help take them to the next level and beyond.
The Brandon agency was selected for the opportunity based on their increased reputation within the apparel and niche retail category following its huge success with Southern Tide and most recently with the launch of Fish Hippie. The agency also is known for direct-to-consumer expertise including recent projects with Oxford Golf and Escapada.
Heybo, pronounced, A-bow, specializes in casual clothing for the southern outdoorsperson and fishing market. The brand captures the feeling of spending time outdoors with friends and family and hearing a friendly “whistling” over the decoys. To learn more about Heybo and its products, visit http://heybosouthern.com, Twitter, Facebook, and Pinterest.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a fully integrated marketing agency with offices in Breckenridge, Colo.; Charleston, S.C.; Charlotte, N.C.; Cleveland, Ohio; Myrtle Beach, S.C.; and Sofia, Bulgaria. Being the most creatively awarded agency in North Carolina, South Carolina and Virginia for the past 12 years, The Brandon Agency’s expertise in diverse marketing disciplines have produced successful programs and campaigns for hundreds of national brands in a variety of industries, including: banking and finance; ecommerce; food service; healthcare; real estate; technology; and tourism.
