How to Get the Job You Apply For

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By Deborah O’Connor

We’ve all applied for jobs throughout our lives, but how do you really ensure that you will get the job you want and the job you are qualified for? Is there a secret formula? As usual, good old-fashioned hard work is the answer. We all want to have the perfect job, the one that makes us jump up in the morning, looking forward to your day. Here are some tips that can help.

• Customize your resume for every job you apply for. This sounds like a lot of work, but it is worth it. Find out what the company is looking for and try to offer all your pertinent qualifications. It will pay off.
• Do you have an essential skill? Are you a whiz at PowerPoint presentations? Can you speak like a pro? Can you train employees? Whatever your expertise may be, make sure you emphasize it in your resume and cover letter.
• Do you have an online presence? Is your website up to date? Make sure that it is accessible and readable.
• Research and study the company. This is probably the most important thing you can do, and definitely the one that is never done thoroughly enough. You really need to know everything you can regarding the company. Print out the materials and study them as if you are going to be taking an exam. It is that important.
• Make sure your presentation is spot on. The presentation is you, and you need to nail the interview. Don’t skimp on your suit, shoes, accessories, tailoring, and hair. If you have tattoos, make sure they are completely covered. Make sure your shoes are shined. Make sure you are clean-shaven or neatly trimmed. Don’t wear too much make-up, but make sure you wear some. Everything will be noticed and you are on display. Make sure you look classy, elegant, and self-assured.
• Make sure you have a business card. Even if you are a student, it demonstrates preparation and forethought to hand the interviewer a card. Make sure it is clean, neat and professional.
• Have a list of questions you want to ask the interviewer. This shows interest and preparedness. Have a pen as well to take notes if needed.
• Be sure you are up on current events. Many people do not read the paper or keep up with the news. This could kill the interview if you are asked how the current situation in the Middle East could affect the company and you don’t have a clue.
• Use proper language. Do not swear or use too many clichés. The interviewer will not be impressed.
• Be social network savvy. Make sure it is business-oriented, not personal.
• Explain why you should get the job and why they need to hire you. If you have done your company research properly, you should be able to make a case for yourself. If you cannot do this, perhaps this is not the job for you.
• Do not talk about money or salary in the first interview unless they bring it up.
• Have a short elevator speech ready regarding your qualifications. You never know when you will need it.
• Practice, practice, practice interviewing in front of friends, relatives, and anyone who will listen.

Good luck!

Please feel free to send questions to Deborah at: www.successfulimage.biz.

She will answer them in her weekly column.

Deborah O’Connor is a social strategist and founder and president of Successful Image LLC with offices in Columbia and Atlanta. She offers training and seminars on image management, workplace etiquette, and social skills necessary to succeed in life professionally and personally. Contact at:  [email protected]        www.successfulimage.biz

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