Blackbaud Integrates ResearchPoint with The Raiser’s Edge to Optimize Nonprofit Donor Cultivation
August 25, 2014
Solution set now offers synchronization, deeper data access, browser ubiquity and more
CHARLESTON, SC – In conjunction with a series of announcements emphasizing the company’s commitment to its flagship CRM solution, Blackbaud, Inc. (Nasdaq: BLKB) today announced The Raiser’s Edge®, its market-leading fundraising and donor management solution, has been fully integrated with Target Analytics® ResearchPoint™, the company’s cloud-based prospect research solution.
ResearchPoint combines software, data and analytics to provide customers with a deeper view of their constituents, which helps them make smarter, data-driven fundraising decisions. Through this integration, The Raiser’s Edge customers can now leverage contact information, relationships and screening results across both systems – and seamlessly apply that data within their day-to-day fundraising process.
“The Raiser’s Edge users require a wide-array of supporter insights and predictive intelligence, necessary to inform each interaction they have with a supporter – whether that be via an event, a direct mail, campaign, an email, or an on-site visit with a prospect,” said Richard Becker, president of Blackbaud’s Target Analytics division. “The seamless integration between The Raiser’s Edge and ResearchPoint will enable a consistent 360 degree view of a nonprofit’s supporters and prospects – holistically providing demographic & lifestyle characteristics, financial capacity, philanthropic behavior, and the predictive intelligence required for supporter relationship management and fundraising.”
Key integration features include:
- Integration via web services – the integration between The Raiser’s Edge and ResearchPoint becomes “browser agnostic”, allowing users flexibility in how they access and apply the software
- Synchronization – ResearchPoint users can easily configure how integrated fields are viewed, updated, and exchanged between systems
- Screening using best address – users can screen prospects in ResearchPoint using their most up-to-date contact information – taken directly from The Raiser’s Edge – as they need it
- New data added to The Raiser’s Edge – with the addition of ResearchPoint, users of The Raiser’s Edge gain access to new attributes, and deeper levels of data for each constituent
“We could not be happier to hear about this integration, because it offers powerful new capabilities and will significantly improve work productivity within our organization,” said Jaime Olinske, senior development researcher at University of Texas Arlington. “As a user of these solutions, I’m particularly excited because Blackbaud has completely eliminated the process of manually inputting data I want shared between these two systems.”
Early into his tenure at Blackbaud, CEO Mike Gianoni, who joined the company in January, emphasized product optimization and innovation as a key priority for the company. Today’s announcement underscores Blackbaud’s commitment to continued platform improvement through key integrations that offer customers full-featured, productivity-enhancing solutions.
More information: https://hello.blackbaud.com/ResearchPoint_RaisersEdgeIntegration.html
About Blackbaud
Serving the nonprofit and education sectors for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 30,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, private K12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, advocacy, constituent relationship management (CRM), financial management, payment solutions, analytics, education solutions, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit www.blackbaud.com.
