Expert marketing
June 23, 2014
By Jerry Bellune
Your book’s bottom line
Last week we discussed the value of your book.
What it could do for you and your business.
But what if you spent hours writing a book?
And more hours finding an agent and publisher?
And even more hours marketing and promoting it?
Yes, that’s what’s involved in book publishing
Before you become discouraged, consider this:
• A book will bring you the attention of your market.
These are the Ideal Clients and Prospects you want.
• It will attract them to do business with you.
None of your competitors have a book.
None of them can share their expertise this way.
• Your clients will talk with their friends about you.
Word of mouth is powerful advertising.
It will attract, engage and retain your best clients.
All of that works 24 hours a day, 7 days a week.
You may be sleeping as it continues to work.
All of that adds to your profitability.
All of that flows swiftly to your bottom line.
Your book could lead to a whole new future.
It will help you do what you really feel called to do.
Your book will help you reinvent yourself.
It will increase your sales and profits.
It can help you generate a whole new line of business.
Our published books have done that for us.
A book can partner you with other super-achievers.
We have worked with other experts on two books.
The books’ mission is to grow their businesses.
Each of them wrote a chapter for the book.
All of us shared the editing and publishing costs.
The books added value to their client relations.
A co-authored book can do this for you, too.
Recommended reading
“Why Co-Author a Book” shows you how to do this.
The steps are made clear to help you plan it.
You will discover short cuts to save time.
It is easier and less expensive than a book done alone.
For a copy, email [email protected]
Next: Bullet-proof your business.
© 2014 The Bellune Company, Inc.
Neither MidlandsBiz.com nor The Bellune Company, Inc. makes any warranty as to the results that may be achieved from using this information. ©2013 The Bellune Company, Inc. All rights reserved. Requests for permission to reprint or circulate may be obtained by emailing [email protected]
