Jerry Bellune September 17, 2013

The formula isn’t rocket science.
Anyo ne can write them.
Million dollar headlines should:
1. Address the ideal client, customer or patient.
2. Identify their needs and wants.
3. Promise solutions to their pains.
Or provide answers to their prayers.
Take those three steps to sell more to more people.
That’s your one and only job . . . sell, sell, sell.

One of our clients needs million dollar headlines.
Literally . . . million dollar headlines.
She provides financial security for retired people.
Her ideal clients are the children of retirees.
She helps them keep Mom and Dad secure.
They won’t outlive their money.
Here are several headlines for her advertising:
How to help Mom and Dad live independently
Care for Mom and Dad as they cared for you
Make Mom’s and Dad’s lives comfortable
Why Mom and Dad are going to need your help

Begin headlines with How, Why and What.
Address them to your ideal client or customer.

Overlines are a good way to attract ideal customers.

Attention mature adults
Your easy way to great retirement living
Solution for your back pain
Quit hurting and start enjoying life
Guaranteed weight loss or you pay nothing
No pills, exercise or rigid diets to deal with

Two suggestions for million dollar headlines:
1. Write at least a half dozen addressed to your clients.
2. Ask your colleagues to pick the best one to use.

Last chance to discover more marketing secrets.
Sign up now for our Friday, Sept. 27 funshop.
It’s all about advertising, marketing and publicity.
You’ll discover easy tools to make a big difference.
They will boost your bottom line.
Just email me at [email protected]
You’ll get all the details. But space is limited.
Email me today while seats are still available.

Next: Every ad needs a call for action.
Jerry Bellune helps business owners and entrepreneurs to attract their idealclients with book, digital, print and niche marketing. For acomplimentary copy of “9 Deadly Advertising Mistakes & How to AvoidThem,” contact him at[email protected]