Richard Becker Joins Blackbaud as President of Target Analytics
January 26, 2011
Former Equifax vice president joins nonprofit sector’s leading analytics group
CHARLESTON, SC – January 25, 2011 – Blackbaud, Inc. (Nasdaq: BLKB) today announced that it has hired Richard Becker as president of Target Analytics, a Blackbaud company offering solutions for donor acquisition, prospect research, benchmarking, custom modeling, and data enrichment to more than 6,000 nonprofits. Target Analytics is the only company that provides a comprehensive solution which helps nonprofits replenish their donor pool, identify best prospects, provide peer-to-peer comparisons, and ensure a nonprofit’s information is as accurate as possible.
Richard will be based at the company’s Cambridge, MA.-headquarters and will lead Target Analytics strategic direction as well as the sales, operations and product management teams.
“We are pleased to welcome Richard to Target Analytics and are confident he has the vision and experience to strengthen our leadership position in this important part of our business,” said Charlie Cumbaa, Blackbaud enterprise business unit president. “Richard has a demonstrated track record of innovation in analytics and data services that will enable us to better serve nonprofit organizations as we develop the next-generation of Target Analytics offerings.”
Richard brings extensive experience in data management, analytics, and marketing services, having held key strategy and general management positions with information technology providers including Equifax, Affiliated Computer Services (ACS), and Bellsouth.
“I am excited to join Target Analytics at a time when the importance of prospect research and overall donor analytics is ever-increasing to nonprofits,” said Becker. “With the uncertain economy and an increased demand for accountability and impact with all types of individual giving programs, nonprofits must continuously evolve in their efficiency so they can do more with less.”
Richard joins Target Analytics from Equifax, a global information service provider, where he most recently served as vice president – strategy and innovation, responsible for new product innovation, business planning, and market development. Previously, Richard led the product management organization for Equifax Credit Marketing Services, where he was the architect of TargetPoint, Equifax Marketing Service’s most successful and fastest growing product line.
Richard holds an M.B.A from the University of Georgia and a B.A. in English from Wake Forest University.
