Award winning and nationally acclaimed Creative Director joins UMG and 3Fold
April 2, 2019
Award winning creative director Ken Ratcliffe was recently named Executive Creative Director for UniComm Media Group (UMG) and 3Fold, two sister advertising agencies offering marketing, digital, creative and consulting services with clients in the U.S. and around the world. As the new Executive Creative Director, Ratcliffe will lead all strategic direction for UMG, a full service, Hispanic advertising agency and 3Fold, a marketing agency both headquartered in Greenville, S.C.
Prior to joining UMG and 3Fold, Ratcliffe was Creative Director at Hill Holliday Boston where he and his team landed three national brands – Planet Fitness, Simple Mobile and Party City. When Ratcliffe was lead creative director on Planet Fitness, the health and fitness center experienced the highest increase in the number of new members in their 25-year history.
A graduate of Boston University’s School of Communication and The Portfolio Center in Atlanta, Ratcliffe’s idea of using animated celebrities transformed PepsiCo’s Lipton Brisk Iced Tea into a billion dollar brand. The campaign not only became a case study at Harvard University but is also part of the permanent collection at the Museum of Modern Art.
Ratcliffe was also part of David Droga’s global team as Executive Creative Director for Publicis New York and Sydney where he ran Heineken, Heineken AA, Heineken Light, Amstel Light and several Pernod Ricard brands. He’s won Addy’s, Adweek’s Best Spots of the Year twice, a Gold Shorty and Gold Effie award and made Cannes shortlist for his Super Bowl spot “Disturbance.”
“Ken’s experience, vision and creativity will be an unbelievable asset to UMG’s growing client list, and his talents will help us elevate our work,” said Ramón Nieves-Lugo, CEO/Principal of UniComm Media Group.
Ratcliffe also served as the CCO of Publicis Malaysia where he oversaw a number of brands including Nestle and Intel and has freelanced everywhere from Singapore to LA. He also had a brief career change where he was a comedy writer in Hollywood where he wrote for MTV, Comedy Central and was personal writer to comedian Jimmy Kimmel, host of “Jimmy Kimmel Live.”
About UniComm Media Group, LLC
UniComm Media Group, based in Greenville, SC, is the first full-service Hispanic marketing, advertising and event management firm in South Carolina. UMG helps companies connect with the multicultural marketplace through exceptional strategies, effective communications, compelling creative and measurable results. For more information about UMG, www.umg.agency.
About 3Fold
For over 20 years, 3Fold has been helping companies grow through cutting-edge, innovative, and effective marketing that includes websites, digital marketing, print design, and much more. Their multi-disciplined team is skilled at developing strategic campaigns that accomplish business goals. Based out of Greenville, SC, 3Fold has an international reach of clients including non-profit organizations, entrepreneurs and global companies. Learn more at 3fold.agency.
