AAF of the Midlands announces Vital Connections of the Midlands as 2019-2020 public service client
July 25, 2019
The American Advertising Federation (AAF) of The Midlands has announced local nonprofit Vital Connections of the Midlands as the club’s public service client for 2019-2020. AAF selects one nonprofit organization in the Midlands each year and assists them with their marketing and advertising needs.
The mission of Vital Connections is to provide comprehensive, high quality early care and education to children and families living in poverty throughout the Midlands. They are able to achieve this through their management of three nationally-accredited child care centers in Richland County, where highly qualified teachers and staff provide comprehensive services for both children and families including mental health screenings, health care and parenting support. AAF will begin work with Vital Connections this summer.
“We are so excited to have the support of AAF of the Midlands to help us promote our programs and to inform the public of our mission to provide high quality care for the children and families within the communities that we serve,” says Elizabeth Bower, executive director of Vital Connections of the Midlands. “We are greatly appreciative of the opportunity to benefit from the support and talents of the AAF board and membership.”
Our collaboration will work towards re-branding Vital Connections in an effort to further reach those in need of these valuable services. For more information on AAF’s public service initiatives, visit aafmidlands.com.
About AAF of the Midlands
The Columbia Ad Club was founded in 1955 and is affiliated with the American Advertising Federation (AAF), which is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry worldwide. The affiliate’s name was changed in 2007 to AAF of the Midlands in order to enhance branding at the local, regional and national level. AAF of the Midlands is a member of Third District of the AAF, which represents South Carolina, North Carolina and Virginia. The AAF is dedicated to serving members by protecting and advancing advertising interests. AAF fulfills this mission through effective government relations, professional development, public education, advertising education, advertising standards, public service and recognition of excellence.
