Infinity Marketing promotes five team members

Infinity Marketing, a fully integrated marketing agency in the Upstate, is proud to promote Matthew Schwartz to Media Buyer, Micah Inafuku to Data Analyst, Kendall Nicholson to Media Lead, and Darian Villalobos and Erin Pappas to Senior Media Buyers. These promotions will further the agency’s capabilities in a variety of departments.

“These team members provide excellent service to clients and have paved the way for best practices throughout the media and analytics departments,” said Ted Rooke, Senior Director of Media Strategy. “It’s an honor to present them with new titles, and I look forward to seeing how they continue to progress within the agency.”

Matthew Schwartz will develop strategic paid media recommendations for advertising campaigns in his new role as Media Buyer as well as coordinate, monitor, and evaluate media campaigns. He will be responsible for collecting and analyzing market data and identifying target audiences. Schwartz has experience as a Project Manager at Talking Dog Agency and as a Digital Marketing Intern at Atlanta SEO Pro. He earned a degree in advertising with a minor in sports management from the University of Georgia.

In his role as Data Analyst, Micah Inafuku will be responsible for strategizing, building, and maintaining Tableau dashboards along with reinforcing internal processes and analytics best practices across departments. Inafuku has experience working with client accounts and data as a Data Clerk at NUS Consulting Group. He graduated from Bob Jones University with his bachelor’s degree in business administration and earned his master’s degree in business analytics from Grand Canyon University.

As Media Lead, Kendall Nicholson will supervise the On-Air Influencer Program, including the management, training, and resource management of the Media Coordinators and Specialists. Kendall began his time with Infinity three years ago as a Media Specialist on the same team he now supervises. He graduated from Furman University with a degree in communications studies.

In her new role as Senior Media Buyer, Darian Villalobos will work across traditional and digital media channels to develop strategic paid media recommendations. She will provide team leadership through training and professional development. Villalobos has prior experience in marketing and non-profit work and graduated from Duquesne University with a degree in integrated marketing communications.

Erin Pappas will support the media team as Senior Media Buyer, functioning as a primary client contact, analyzing market data to shape effective media strategies. She has a professional background including both client and agency work across multiple industries. Pappas earned her bachelor’s degree in technology in music and related arts from Oberlin College and her master’s degree in business administration from California State University.

About Infinity Marketing

Founded in 1993 and located in Greenville, S.C., Infinity Marketing is an integrated marketing agency. The firm offers a wide range of services including brand strategy, digital and traditional media, analytics, influencer programs, social media, SEM, SEO, creative services and web development. For more information on Infinity Marketing, please visit our website, LinkedIn page or follow us on Twitter @InfinityMktSC.