Infinity Marketing welcomes Senior Media Strategists

Infinity Marketing, a fully integrated marketing agency in the Upstate, promoted Darian Villalobos to Senior Media Strategist and welcome Caroline Sievers to the team as Senior Media Strategist.

“We are incredibly excited to recognize Darian’s progression within the agency and have Caroline join our team,” said Ted Rooke, Senior Director of Media Strategy. “I’m confident that their wide-ranging experience and refined media skills will aid us in continuing to provide top-tier service to our clients and partners.”

In her new role as Senior Media Strategist, Villalobos will take the lead in overseeing the development and execution of media recommendations for an assigned list of clients. She will function as the primary account leader to direct the implementation of various advertising campaigns and serve as a mentor to team members. Villalobos graduated from Duquesne University with a degree in integrated marketing communications.

Sievers joins the team as Senior Media Strategist, where she will lean into her digital and traditional media knowledge by taking on a leadership role with Infinity’s B2B and healthcare client accounts. She comes to Infinity with media buying expertise in a variety of industries, most recently at The Brandon Agency and Chernoff Newman. Sievers graduated from Clemson University with a bachelor’s degree in marketing.

About Infinity Marketing

Founded in 1993 and located in Greenville, S.C., Infinity Marketing (infinitymkt.com) is an integrated marketing agency. The firm offers a wide range of services including content strategy, digital, social, and traditional media, analytics, influencer programs, creative and branding, SEM, SEO, and web development. For more information on Infinity Marketing, please visit our website, LinkedIn page or follow us on Twitter @InfinityMktSC.