SLG Investment Holdings acquires majority stake in Avalanche Bars
November 18, 2021
Greenville based business investor and management company SLG Investment Holdings, LLC (“SLG”) completed its latest acquisition taking a majority stake in Foothills Food Group, LLC the manufacturer and distributor of the popular Avalanche Bars, the Upstate’s finest nut-free protein bars. “We were excited when we got the chance to evaluate this company and see the great potential with Avalanche Bars,” states SLG Founder and CEO Sharon Gordon. She continues, “we felt we were well-positioned to add value to this company, expand the distribution of this amazing product, and make huge contributions to Avalanche’s overall success.”
Greenville original Avalanche Bars were born almost 15 years ago in one mother’s kitchen when she needed a 100% nut-free source of protein for her son, a competitive snowboarder. She developed these “trail bars” using clean, simple ingredients with no artificial or refined sugars, and of course – no nuts. As the popularity of these quality high protein, nut-free meal replacement bars (which are on average 50% larger than traditional protein bars) grew, production and distribution moved to a commercial kitchen in Greenville. Foothills Food Group, LLC acquired the company in 2019 with a goal to grow and expand the brand. Shepherding the brand forward in the next evolution of growth will be the company’s current partner and chief operating officer George Buell and new chief marketing officer Trevor Gordon. “When Megan [Megan Kelly, Foothills’ partner] and I discussed the next stage for Avalanche Bars we recognized a need for a more laser-focused marketing and distribution strategy,” states COO George Buell. “I have gotten to know the SLG team while sourcing other potential opportunities over the last year with them and reached the conclusion that it made sense to introduce them to Avalanche Bars.” Buell continues, “in discussing this company not only was it clear that it was a good fit for their small business portfolio, but also that SLG principal Trevor Gordon possessed the background and skills needed to move Avalanche forward.” CMO Trevor Gordon adds, “George is the kitchen and I am the truck, an unstoppable operations and distribution team. I am looking forward to working closely with him on making this the most popular brand around.” He continues, “and it doesn’t hurt to be starting with such a quality product.”
About SLG Investment Holdings, LLC
SLG Investment Holdings, LLC (www.slginvestment.com) founded and run by CEO Sharon Gordon, is a strategic investor, operator and manager of business operations nationwide. The company focuses on locating value-add opportunities in essential small businesses or franchise operations as well as the development of new businesses for growth and expansion. The firm operates its current businesses and investments through affiliates SLG Staffing, LLC (www.slgstaffing.com), SLG Real Estate Holdings, LLC (www.slgrealestate.com) and Foothills Food Group, LLC (www.avalanchebars.com).
