FerebeeLane expands creative team with two senior-level hires

FerebeeLane, a full-service marketing and branding agency located in downtown Greenville, has expanded its creative team with the addition of two senior-level professionals with deep experience in both luxury brands as well as global consumer products like Coca-Cola.

Rodney Rogers joins FerebeeLane as Associate Creative Director and Senior Writer. He brings decades of strategy and copywriting experience to his role, which will include guiding and managing the team of writers at FerebeeLane. The former creative director at Hill Mullikin and Associate Creative Director at IMI Resort Marketing, Rogers most recently ran his own copywriting and brand consulting business.

In addition to having led the branding and marketing efforts for luxury resort destinations and real estate properties across North America and the Caribbean, Rogers’ work in the hospitality, healthcare, and home improvement industries aligns with the needs of FerebeeLane’s diverse client roster. Rogers graduated from the University of South Carolina with a Bachelor of Arts in Journalism, and in his free time, enjoys riding his road bike and competitive tennis. His work has been featured in Communication Arts, Print, and Graphis. Accolades include Best of Show at ShowSouth as well as national Gold Addy Awards.

Kaylan Whitaker joins FerebeeLane as a Senior Art Director. Located in New York City, she brings her experience with luxury and connoisseur brands to FerebeeLane clients including Le Creuset, The Ritz-Carlton and Canoe Place Inn & Cottages.

After completing a BFA in Graphic Design at Bob Jones University, Whitaker served as creative director with Starfish Project, an anti-trafficking non-profit in Beijing, China. She returned stateside to New York to work with Dedica Group, where she further honed her skills with notable global luxury and consumer brands. Most recently, she led design efforts for fragrance brand Givaudan, developing their quarterly trend and product development materials tracking beauty, wellness, fashion, flavor and travel. In her spare time, Whitaker enjoys Central Park walks, bi-monthly Met visits, negronis and spending time with her nieces.

About FerebeeLane

FerebeeLane, an insight-driven marketing and branding agency located in Greenville, South Carolina, helps connoisseur brands connect with discerning consumers. Our multi-disciplined team works with beloved brands such as Le Creuset, Blackberry Farm, Milliken, The Ritz-Carlton and CaroMont Health. Learn more at ferebeelane.com and LinkedIn.