Shannon Kohn joins Crawford as Senior Content Marketing Strategist

Crawford, a full-service strategic marketing agency based in Greenville, recently welcomed Shannon Kohn as senior content marketing strategist. In this role, Kohn will support Crawford’s clients in all aspects of organic social media strategy including concepting big creative ideas, executing tactical plans and developing engaging content that fits into their strategic landscape.

“Shannon has a strong background in several of our current clients’ industries including financial services, consumer products, healthcare, travel and tourism and education. But we are most excited about her creative and thoughtful approach to developing courageous content for all types of platforms. She will be a huge asset to our team as we continue provide unique, out-of-the-box thinking to set our clients apart and help them achieve their goals,” said Andy Windham, President and Chief Strategy Officer.

Kohn brings more than 25 years of experience to the Crawford team. Her background includes positions in copywriting, art direction and most recently as a senior social media strategist with Infinity Marketing in Greenville. In addition to content strategy and creation, Kohn has developed robust influencer marketing programs and collaborated to develop insightful reporting dashboards.

As senior content marketing strategist at Crawford, Kohn is responsible for ensuring a collaborative environment between all arms of Crawford’s creative department to deliver high-quality work. She works closely with the creative and account teams to brainstorm ideas, create concepts, and develop messaging, and will use her keen eye for creativity to present fresh ideas, whether it’s through generating original content or leading the charge on new digital initiatives. Kohn will also play an integral role in advancing analytics processes and reporting for Crawford’s organic social clients.

“I have been following the growth and success of Crawford for several years and am excited to have the opportunity to join such a collaborative team,” said Kohn. “I am energized by content ideation and strategy and am looking forward to working together with my colleagues to develop compelling work for our clients.”

Kohn currently resides in the Lowcountry but is no stranger to the Upstate. She graduated from Anderson University with a degree in graphic design and has worked in the region for her entire career.

About Crawford

Crawford is a full-service marketing and branding agency in Greenville, S.C. The agency provides a full range of services including advertising, SEO and SEM, video production, web design and digital marketing. Crawford is known for providing strategic and creative communications, highly responsive customer service and significant, award-winning results for its clients. Crawford has expertise in a variety of industries, including healthcare, travel and tourism, education, manufacturing, and financial services. In 2021, the company was recognized for the fourth consecutive year as one of South Carolina’s Best Places to Work. For more information, please visit our website at http://crawford.agency.