SC Launch Inc. announces second investment in LifeTagger
September 26, 2024
South Carolina Research Authority’s investment affiliate, SC Launch Inc., has invested $250,000 in LifeTagger. The Ladson-based company develops proximity software that helps businesses and organizations easily connect, engage, and communicate with customers and users.
Pictured (left to right): Catherine Hayes, SCRA Director of Industry Solutions, Kendrick Pullen, Co-Founder of LifeTagger, Marlon Brown, Co-Founder of LifeTagger, Mitch Smith, SCRA Senior Investment Manager. Photo credit: SCRA.
LifeTagger Inc. became an SCRA Member Company in 2021 and an SC Launch Inc. Portfolio Company when they received their first investment of $100,000 in 2022.
“Imagine sharing detailed information about your product or service within the context of proximity. This is what the LifeTagger team has developed, and it has the potential to help any business grow exponentially,” said SCRA Senior Investment Manager Mitch Smith. “Also, the LifeTagger platform allows users to deliver the right message, the right content, or start the right workflow to the right audience from a simple-to-use dashboard.”
“This investment is a testament to the innovation we are driving at LifeTagger. We’ve built a platform that helps businesses truly connect with their customers, employees, and stakeholders by delivering personalized and timely interactions without overwhelming them. With SCRA and SC Launch’s continued support, we’re excited to take our technology even further, helping more companies transform how they engage and grow in this digital-first world,” said LifeTagger Co-founder Marlon Brown.
“We were intrigued by LifeTagger’s idea and have been impressed with the app’s capabilities and implementation. The company has seen tremendous growth since the first investment, and we are excited to participate in their next chapter,” said SC Launch Inc. Executive Director Matt Bell.
LifeTagger’s suite of proximity tools helps businesses retarget customers in a way that encourages them to reconnect with products, services, and brands without being bombarded with too many ads. With its suite of products, LifeTagger can help businesses create better user interactions, collect data, segment their audiences, and track clicks to purchases.
LifeTagger’s Life App, a SMART mobile application that can proximity-enable business processes, operations and customer engagement tools to deliver the right experience every time. Photo credit: LifeTagger Inc.
“This investment is a testament to the innovation we are driving at LifeTagger. We’ve built a platform that helps businesses truly connect with their customers, employees, and stakeholders by delivering personalized and timely interactions without overwhelming them. With SCRA and SC Launch’s continued support, we’re excited to take our technology even further, helping more companies transform how they engage and grow in this digital-first world,” said LifeTagger Co-founder Marlon Brown.
“We were intrigued by LifeTagger’s idea and have been impressed with the app’s capabilities and implementation. The company has seen tremendous growth since the first investment, and we are excited to participate in their next chapter,” said SC Launch Inc. Executive Director Matt Bell.
LifeTagger’s suite of proximity tools helps businesses retarget customers in a way that encourages them to reconnect with products, services, and brands without being bombarded with too many ads. With its suite of products, LifeTagger can help businesses create better user interactions, collect data, segment their audiences, and track clicks to purchases.
Photo credit: LifeTagger Inc.
About SC Launch Inc.
Established in 2006, SC Launch Inc. is the investment affiliate of the South Carolina Research Authority. The independent, nonprofit corporation provides convertible loans and investment funding to qualifying SCRA Member Companies. The returns on this funding provide additional coaching and grants to next-generation technology startups.
About SCRA
Chartered in 1983 by the State of South Carolina as a public, nonprofit corporation, South Carolina Research Authority fuels the state’s innovation economy through the impact of its comprehensive services to technology-based startups, academia, and industry. SCRA provides funding and support to accelerate the growth of academic startups; high-quality lab and administrative workspaces; facilitation and funding for partnerships between and among industry, startups, and academic institutions; assistance and funding for the relocation of technology-based companies to South Carolina; and coaching and funding for startups that may also receive investments from its affiliate, SC Launch Inc.
