Caine welcomes Jennifer Jeffries as vice president of marketing

Industry veteran to drive brand strategy for Caine’s residential, commercial and insurance divisions

The Caine Company, including Coldwell Banker Caine, KDS Caine and Caine Hayes Insurance announced that Jennifer Jeffries has joined the company as vice president of marketing. In this role, Jeffries will lead strategic marketing initiatives, brand development and communications efforts across the organization, supporting its mission to deliver exceptional service and innovative real estate solutions throughout the Upstate and beyond.

Jeffries brings more than 35 years of leadership experience in marketing, sales and business development, with a proven track record of driving growth for companies in the construction, real estate, architecture and marketing sectors. Most recently, she led sales, marketing and business development for custom home builder Meritus Signature Homes, where she oversaw marketing strategies and generated more than $35 million in new builds since 2018.

Her diverse background includes senior leadership positions with organizations such as Traveling Storytellers, Dillard-Jones Builders, Donald A. Gardner Architects, and Allora, LLC. Throughout her career, she has developed high-impact marketing programs, managed multi-channel campaigns, executed high-profile events and built strong relationships with industry partners, developers and clients across the Southeast.

“Jennifer’s deep industry knowledge, creativity, and results-driven approach make her an outstanding addition to our leadership team,” said Stephen Edgerton, CEO of The Caine Company. “Her expertise will help us continue to elevate the Caine brand, support our agents, and deliver meaningful connections with our clients and communities.”

Jeffries is active in industry and community organizations, including Professional Women in Building with Home Builders Association of Greenville.

“I am thrilled to join the Caine family, a company with such a rich history and reputation for excellence,” said Jeffries. “I look forward to building on that legacy by creating innovative marketing strategies that reflect the company’s vision and commitment to exceptional service.”

About The Caine Company

The Caine Company is a diversified real estate and insurance organization serving Upstate South Carolina through its three divisions: Coldwell Banker Caine, KDS Caine, and Caine Hayes Insurance. Founded in 1933, the company has provided exceptional residential real estate services for more than 90 years, offering brokerage, relocation, and property management across Greenville, Spartanburg, and surrounding communities. KDS Caine delivers commercial real estate expertise in office, retail, industrial, land, and investment properties, along with property management, site selection, development oversight, investment consulting, and incentive negotiation. Caine Hayes Insurance, the company’s in-house independent agency, provides competitive, comprehensive coverage for individuals, families, and businesses through access to more than 100 top carriers, with a client-first approach and retention rate well above the national average. United by a legacy of leadership, local market knowledge, and a commitment to personalized service, The Caine Company helps clients find their place, protect their assets, and achieve lasting success in the Upstate and beyond.