New ABC Series Your Retirement, Your Rules with Rebecca Kincaid empowering viewers to take control of their financial futures to premier November 16

November 18, 2025

Rebecca Kincaid, Founder & CEO of Kincaid Retirement & Wealth Management in Greenville, South Carolina, and author of No One Owes You Anything, is making her television debut with the new limited series, Your Retirement, Your Rules with Rebecca Kincaid, premiering Sunday, November 16, on ABC at 11:30 AM EST.

The six-part series delivers practical, down-to-earth financial guidance designed to help viewers take control of their retirement planning and redefine what financial freedom looks like. Blending expert insights and approachable advice, Your Retirement, Your Rules encourages viewers to make informed, confident decisions about their futures.

“I wanted to create something that strips away the fear and confusion surrounding retirement,” said Kincaid. “This show is about giving people permission to take ownership of their goals and live the next chapter of their lives with clarity, confidence, and purpose.”

Each episode explores key topics such as capital preservation, fighting retirement fears, long-term care strategies, retirement taxes, business planning in retirement, and much more. This series reflects Kincaid’s passion for simplifying complex financial concepts to help others navigate retirement with confidence and clarity.

As part of the show’s launch celebration, Kincaid hosted an exclusive pre-screening watch party on Tuesday, November 11 at New Realm Brewing Company. Guests, clients, and community members enjoyed food, drinks, and a first look at the debut episode while hearing directly from Kincaid about what inspired the show. The event served as both a celebration of her professional journey and a preview of the empowering, educational message at the heart of the series.

“Rebecca has an incredible ability to connect with people and make financial planning feel personal and empowering,” said host Danielle Martin. “This series brings that to life on screen in a way that’s both educational and deeply relatable.”

A Georgia native and long-time Greenville resident, Kincaid brings more than two decades of experience in financial planning, insurance, and retirement strategy to her work. She began her career in the insurance industry in 2000 and became an Investment Advisor Representative in 2018, expanding her ability to provide comprehensive guidance for her clients’ retirement goals.

Throughout her career, Kincaid has become a trusted resource in retirement income planning, life insurance, long-term care, and tax-efficient strategies. She holds her Series 65 securities license, along with property & casualty, life, and health insurance licenses, and earned her Chartered Life Underwriter (CLU) designation through The American College in 2010.

Viewers can watch Your Retirement, Your Rules with Rebecca Kincaid on WLOS-ABC Sundays at 11:30 AM EST. To learn more about Kincaid Retirement & Wealth Management, visit kincaidwealth.com.

 

Insurance products are offered through the insurance business Kincaid Retirement & Wealth Management, LLC. Kincaid Retirement & Wealth Management, LLC is also an Investment Advisory practice that offers products and services through AE Wealth Management, LLC (AEWM), a Registered Investment Adviser. AEWM does not offer insurance products. The insurance products offered by Kincaid Retirement & Wealth Management, LLC are not subject to Investment Adviser requirements.

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