Huwell US Inc. selects Cherokee County for first US operation
February 3, 2026
$11.6 million investment will create 25 new jobs
Huwell US Inc. (Huwell), a cosmetics and hair care products manufacturer, announced it selects Cherokee County for its first U.S. operation. The company’s $11.6 million investment will create 25 new jobs.
Headquartered in Italy, Huwell has produced hair products for more than 60 years. The company is a private label manufacturer of lighteners and is one of the world’s leading providers of bleaching powders. Huwell also distributes raw materials for the formulation of cosmetic products.
- Huwell’s new 120,000 square-foot facility, located at 14 Commerce Drive in Gaffney, will produce lighteners for a wide range of customers from large, well-established brands to smaller, independent cosmetic companies.
- Once renovations are complete, the new manufacturing plant will provide the Italian company with greater access to the U.S. market.
- Operations are expected to be online in June 2026.
The Coordinating Council for Economic Development approved job development credits related to the project. The council also awarded a $100,000 Set-Aside grant to Cherokee County to assist with the costs of building improvements.
“South Carolina represents the kind of place where Huwell truly belongs — a region built on practical thinking, reliable execution and people who take pride in what they build every day. We are grateful for the opportunity to become part of the Gaffney community and to grow alongside the talented individuals who make this region strong. Opening this facility allows us to serve our customers more efficiently, respond faster to market needs and build even closer partnerships across the United States.” -Huwell President Gabriele Magni
About S.C. Commerce
Welcome to South Carolina. The new headquarters of American innovation. As the state’s lead economic development agency, the South Carolina Department of Commerce (S.C. Commerce) works to recruit and support companies of all sizes in their quest to launch, expand and build a legacy. With proactive, strategic initiatives that help the agency create economic opportunities to increase choices for all South Carolinians, S.C. Commerce champions new and existing businesses and partnerships that fuel emerging and established industries alike. S.C. Commerce is the principal collaborator for SC NEXUS, a consortium of state leaders in government, utilities, higher education and other stakeholders exploring advanced energy. Recognized for its pro-business climate and policies that have attracted global brands and industry leaders, South Carolina is committed to maintaining the state’s long-term competitiveness while building a modern economy — one that is diverse, supporting businesses at every phase of their lifecycle — allowing people to live and work where they love. For more information, visit www.sccommerce.com.
