Carolina Ballet Theatre steps into a new era as Ballet Greenville
February 24, 2026
After more than five decades of artistic excellence, Carolina Ballet Theatre proudly celebrates a bold new chapter as Ballet Greenville. This evolution marks a moment of pride, momentum, and clarity, honoring a storied legacy while embracing a future that reflects both artistic ambition and the city it represents. Guided by a vision of a thriving Greenville where culture is enjoyed by all, Ballet Greenville continues its commitment to enriching the community through the power of dance.
As one of the largest professional dance companies in South Carolina, Ballet Greenville has long been a cultural cornerstone of the Upstate. As the resident professional dance company of the Peace Center for the Performing Arts, the organization plays a defining role in Greenville’s flourishing arts landscape. The rebrand signals alignment with a city that has grown into a nationally recognized destination for creativity, culture, and performance.
While the name and visual identity have evolved, Ballet Greenville’s purpose remains steadfast. The organization’s mission is to create experiences using the medium of dance to educate and entertain, bringing stories to life and fostering a community of joy. Under the continued leadership of Executive Director Roberta Phillips and Artistic Director Hernan Justo, Ballet Greenville is poised to expand its visibility, deepen community connection, and continue delivering performances rooted in excellence.
“Greenville has long been shaped by a strong and vibrant arts community, and for more than 50 years, the Carolina Ballet Theatre has been an important part of that story. As they step forward as Ballet Greenville, I want to recognize their lasting legacy of service, education, and artistic excellence. The arts matter in Greenville, South Carolina; they bring people together, strengthen our economy, and inspire future generations. I’m excited to see this organization embrace a name that reflects our city and begin this new chapter with the same passion and commitment that has defined them for decades, ”said Ken Gibson, Greenville City Council Member, District 3.
Ballet Greenville will continue presenting high-quality productions throughout the Upstate and remain a prominent presence in Greenville’s most celebrated cultural moments, from mainstage performances at the Peace Center to community and citywide events. Audiences can expect the same caliber of artistry, passion, and professionalism that has defined the company for more than 50 years, are now expressed through a name that proudly reflects its home.
This new chapter is not a departure from the past, but a celebration of how far the organization and the city of Greenville have come, and where they are headed together.
About Ballet Greenville
Founded in 1972, Ballet Greenville is Greenville’s resident professional dance company at The Peace Center and a registered 501(c)(3) nonprofit organization. For more than 50 years, the company has engaged, entertained, and educated audiences through the dynamic medium of dance.
Ballet Greenville believes in education, entertainment, excellence, inclusion, individuality, and joy. These values guide the organization’s work on stage and in the community, shaping programming that prioritizes artistic quality while creating meaningful community impact. Through professional performances, masterclasses, and educational initiatives, Ballet Greenville strives to ensure access to the joy and magic of live dance for all, regardless of financial or socioeconomic barriers.
Committed to inclusion and community connection, Ballet Greenville uses dance as a unifying force—illuminating shared stories, addressing social challenges, and contributing to a vibrant, culturally rich Greenville where the arts are celebrated by all.
